Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

COVID-19 Pandemic: Immediate Steps Businesses Can Take

Here are the top CDC-recommended tips that small business owners can take to mitigate risk, protect employees and support customers during the COVID-19 pandemic.

GROW » MARKETING

How to Offer Gift Cards at Your Business

Gift cards are one way businesses are generating revenue during the coronavirus outbreak. Here's how to offer them at your business.

START » STRATEGY

Small Businesses Trends to Watch in 2020

Some trends come and go, but these eight changes in customer and employee behavior are here to stay. It’s time your business got on board.

RUN » TECHNOLOGY

Mobile POS Systems: A Guide on How to Choose

Ready to track sales or process payments from inside or outside your store? Learn how to choose a mobile point of sale (mPOS) system.

GROW » MARKETING

Setting Up a Customer Loyalty Program for Your Business

Customer retention is directly linked to profit. Here’s how to thoughtfully use rewards and discounts to keep your best customers coming back for more.

RUN » HUMAN RESOURCES

Onboarding New Employees: A Quick Guide

After hiring a new team member, your next goal should be to set that person up for success — and that means implementing an onboarding process.

RUN » TECHNOLOGY

E-commerce Sales: Business Owners' Guide to Selling Online

From social selling to hosted e-commerce, there are plenty of channels for business owners to decide between when selling online.

RUN » TECHNOLOGY

Choosing a Business Phone Service

Many consumers call small businesses inquiring about anything from opening hours to customer service. Here are tips to help you choose the best service for your business.

RUN » TECHNOLOGY

Guide to Data Management, Protection and Storage

Data is the world’s most valuable resource—yet many small business owners aren't fully equipped to store, manage and protect their customer’s personal information.

START » STRATEGY

How Your Seasonal Business Can Make Money All Year

If your business tends to make most of its earnings during a certain few months of the year, here are some ideas for generating revenue during those off-season times.