Erica Sweeney

CONTRIBUTOR

About Erica

Erica Sweeney has been a journalist for more than two decades. These days, she covers business, health, and other subjects as a freelance writer. Her work regularly appears in The New York Times, Business Insider, Reworked, Men’s Health, HuffPost, and many other publications.

Latest—

How Family Businesses Are Embracing AI

A new report suggests that most family businesses are using AI as they look to the future.

How to Address Online Meeting-Related ‘Tensions’

A new study suggests that video meeting platforms are essential for leaders, but they also create challenges.

Why the Benefits of Cybersecurity Go Beyond Safety

A new study suggests that addressing security can build customer trust and boost financial performance.

A ‘Growth Mindset’ Helps You Handle Setbacks

A new study suggests that when entrepreneurs believe they can improve how they manage resources, they are more resilient.

Why Featuring Employees on Your Social Media Appeals to Customers

A recent survey found that consumers consider employee-generated posts to be more authentic than promotional content.

Surprising Shopper Psychology Trends to Know

Tapping into consumers’ emotions and motivations helps small businesses stand out.

How to Become a Better Negotiator

A new study suggests most people avoid negotiating, even when it costs them money. Here’s what to know.

Thinking About the Time You’ve Invested in Your Business Keeps You Goal-Focused

Recent research suggests that focusing on the time (versus the money) you’ve spent to achieve a goal boosts motivation.

How to Harness AI for Creativity at Your Business

According to a new study, the technology can serve as a creative collaborator. Here’s how to embrace it.

How AI Is Driving ‘Growth Engines’ for Small Businesses in 2026

A new LinkedIn report suggests that the new year will be a “defining era” for small businesses and AI.