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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Headspace Health, Talkspace and Noom Target Employee Support Programs to Drive Growth
Pandemic-triggered mental health issues and worker burnout have dramatically increased demand for employer-backed behavioral health programs, said executives from the telehealth startups.
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GOOD COMPANY » THE LEAP

5 Licensing Lessons from The Multimillion-Dollar Smiley Company CEO
Nicolas Loufrani, who gave the iconic Smiley Face brand—now feting its 50th anniversary with designer collections in major department stores—a second life, shares insider tips to winning at licensing.
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GOOD COMPANY » THE LEAP

Yelp Adds Keyword Boosting Tool to Help Businesses Target Ads
The online review site’s new feature lets restaurants, service providers and other businesses direct their ad dollars at consumers who are the most likely to make a purchase.
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GOOD COMPANY » LAUNCH PAD

Retail Tech Innovations Aimed at Pandemic-Changed Shoppers
While big retailers are taking the lead in testing drones, driverless vans and other innovations, the goal of the startups behind the tech is to become essential for businesses of all sizes.
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GOOD COMPANY » THE LEAP

How Everyday Humans Went From Startup to 700 Target Stores
The founder of Everyday Humans reveals the critical lessons learned while making the transition to big-box retail.
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GOOD COMPANY » LAUNCH PAD

Slow Fashion Trend Creates Opportunities for Entrepreneurs
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
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GOOD COMPANY » THE LEAP

How 1-800-Flowers Changed Its Corporate Gifting Strategy to Monetize the Remote Workforce Trend
The gifting conglomerate that also owns Harry & David has added a new B2B platform that businesses large and small can use to maximize employee and client appreciation programs.
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GOOD COMPANY » LAUNCH PAD

Retail Executives Share Growth Strategies This Holiday Season
The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.
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GOOD COMPANY » THE LEAP

Retailer Joann Rethinks About Customer Service While Reinventing Its Stores
As the fabric and crafting retailer embarked on an ambitious project to reinvent its stores, it first had to listen to what its customers were saying.
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GOOD COMPANY » LAUNCH PAD

What Small Businesses Can Learn From Big Retailers' Holiday Strategies
Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.
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