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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—
GOOD COMPANY » LAUNCH PAD

Retail Executives Share Growth Strategies This Holiday Season
The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.
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GOOD COMPANY » THE LEAP

Retailer Joann Rethinks About Customer Service While Reinventing Its Stores
As the fabric and crafting retailer embarked on an ambitious project to reinvent its stores, it first had to listen to what its customers were saying.
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GOOD COMPANY » LAUNCH PAD

What Small Businesses Can Learn From Big Retailers' Holiday Strategies
Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.
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GOOD COMPANY » LAUNCH PAD

The Zero-Waste Movement Is Creating Opportunities for Businesses Large and Small
With a growing number of consumers looking for alternatives to single-use disposables and plastic packaging, businesses from mass retailers to Main Street merchants are heeding their call.
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GOOD COMPANY » THE LEAP

How Sally Beauty Maximized Worker Productivity and Modernized Its Store Operations
The 5,000-store beauty supply retailer brought its payroll and store management systems into the digital age, yielding lessons for businesses large and small.
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GOOD COMPANY » THE LEAP

Klarna Aims to Be Part of Small Businesses’ Post-Pandemic Recovery
The BNPL startup is promoting small retailers with marketing support to fee waivers.
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GOOD COMPANY » THE LEAP

Slack Adds New Features to Become Indispensable in a Post-COVID Workplace
The messaging platform is adding new ways to connect employees, as well as vendors and clients, as it seeks to become the digital headquarters for businesses large and small in the hybrid workplace.
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GOOD COMPANY » LAUNCH PAD

How Stores Can Prepare for an Unusual Holiday Season
Early shopping, out-of-stock products and increased customer expectations will present challenges for retailers. Here’s how SMBs can leverage their edge.
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GOOD COMPANY » THE LEAP

Yelp Expands Its Ad Targeting and Messaging Features for Small Businesses
The changes are designed to give businesses more control over their Yelp pages and more opportunities to reach high-value customers.
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GOOD COMPANY » LAUNCH PAD

Startups Capitalize on a Work-From-Home Future
Businesses offering tools to connect off-site employees find themselves with the right product at the right time.
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