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Media Kit
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Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

Areas of expertise include:
• Company financial performance
• Technology deployments
• Supply chain strategies
• Product marketing, merchandising and procurement
• Retail real estate, design and construction
• Labor issues

Latest—
GOOD COMPANY » LAUNCH PAD

How to Monetize the Metaverse: Big Brands' Tech Partners Share Tips
Experts from companies that work with brands from Forever 21 to Chipotle on creating a presence and driving business in this new, immersive virtual dimension.
READ
GOOD COMPANY » LAUNCH PAD

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart
Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.
READ
GOOD COMPANY » THE LEAP

How Curb Became a Multimillion-Dollar App
Curb VP and Head of Mobile on growing the platform’s active users by more than 300% in a fiercely competitive market via tech and a cabbie-first ethos.
READ
GOOD COMPANY » LAUNCH PAD

3 Investors Demystify Why Some Startups Win Funding Windfalls
Companies including Zappos, Dollar Shave Club, Outside, and Maker Wine are cited as examples of startups exhibiting traits that set them up for success.
READ
GOOD COMPANY » LAUNCH PAD

How Innovation-Driven Startups Reached Profitability
Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.
READ
GOOD COMPANY » LAUNCH PAD

Business Advice From TikTok, Glossier and Twitter Execs
Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.
READ

Coworking Companies Cater to Post-Pandemic Workplace Trends
New business models emerge as workers shun the five-day office routine in favor of more flexible scheduling, less commuting, and spaces closer to home.
READ
GOOD COMPANY » LAUNCH PAD

Why Brands Are Investing in Digital Out-of-Home Advertising
Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.
READ
GOOD COMPANY » LAUNCH PAD

How Marketers Optimized QR Codes to Drive Engagement and Sales
Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.
READ