Woman working in her bright loft, standing over a desk of paperwork.
The key to unlocking creativity from your team, says Amy Girard, hinges on a supportive culture, diverse perspectives, and deliberate, ongoing efforts to innovate. — Getty Images/Westend61

If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an expert about affordable ways to show employee appreciation.

To succeed in business, creativity is not an option, it’s a necessity. It can help you attract and retain customers, add new products or services, and stand out from your competitors. But how do you become more creative in your everyday business operations and practices?

Amy Girard, Director and Controller at SnapTight Products answers that question …

Encourage collaboration

Sometimes, creative ideas stem from conversations with employees in various departments with different experiences and skill sets. That’s why it’s wise to encourage collaboration between different departments, such as design, production, and marketing. Break down silos and watch the creativity in your business flourish.

Implement cutting-edge technology

Make sure you stay at the forefront of your industry, and always take advantage of the latest and greatest technologies. While doing so requires an investment, it can enhance efficiency and open up new possibilities. It can be difficult to be creative when you’re stuck with outdated tools that are long past their prime.

Develop relationships with suppliers

Collaborate with suppliers to explore new materials and technologies. They can keep you informed about advancements in materials that can lead to more durable and cost-effective solutions for your business. Don’t be afraid to listen to them and learn from them. Think of them as your business partners.

Collaborate with suppliers to explore new materials and technologies. They can keep you informed about advancements in materials that can lead to more durable and cost-effective solutions for your business.

Promote a creative culture

By creating a culture and environment that values creativity, innovation, and continuous improvement, your business can enhance its competitiveness and efficiency in your industry. Make sure your employees know you are all about out-of-the-box thinking and doing things differently.

Provide constructive criticism to employees

By sharing constructive feedback with your employees, you’ll recognize and reward creative achievements. This act will help you foster that creative culture and keep your employees motivated to think out of the box.

Never stop being creative

Unleashing creativity is an ongoing process that requires a combination of a supportive culture, diverse perspectives, and intentional efforts to nurture innovation. These tips can serve as a foundation for creating a more creative and dynamic small business environment.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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