A businesswoman writes new ideas onto a adhesive note affixed to a glass wall.
The key to making resolutions that you will keep is to ensure they are realistic, they can be broken down into actionable steps, and they can be tracked. — Getty Images/Luis Alvarez

If you could create your own fantasy board of directors, who would be on it? CO— connects you with thought leaders from across the business spectrum and asks them to help solve your biggest business challenges. In this edition, we ask an expert how you can make and keep New Year’s resolutions for your business.

Research shows that of the 41% of Americans who make New Year's resolutions, only 9% were successful in keeping them. If you’d like to make resolutions for your startup or small business in 2024 that you’ll keep, these tips from Brenda Christensen, an Inc. 500 executive and CEO of Stellar Public Relations Inc., are sure to come in handy.

Set realistic goals

The key to keeping New Year's resolutions is to make them realistic and achievable. Instead of setting overly ambitious goals that may be unattainable, focus on smaller, measurable objectives that can lead to significant improvements over time.

Break them down

Large goals can be overwhelming. Break them down into smaller, actionable steps. This approach makes the process more manageable and provides a clear road map you can follow.

Track your progress

Regularly tracking your progress is crucial. It not only keeps you accountable, but it also allows you to adjust your strategies as needed. Celebrate small victories along the way to stay motivated.

Involve your team

If you have a team, involve them in setting and achieving your resolutions. Doing so promotes a sense of collective responsibility and can lead to more creative and effective approaches.

Be flexible and adapt

The business landscape is constantly changing. Be prepared to adapt your resolutions as new challenges and opportunities arise. Flexibility is key to long-term success.

Ensure that your resolutions also include aspects of work-life balance. A healthy balance is essential for long-term sustainability and personal well-being.

Brenda Christenssen, CEO of Stellar Public Relations Inc.

Seek feedback and support

Don’t hesitate to seek feedback from your team, customers, or a business coach. Support from others can provide new perspectives and strategies that you might not have considered.

Utilize technology and tools

Make use of technology and tools to automate tasks, organize workflows, and track progress. This can increase efficiency and free up time to focus on more strategic aspects of your business.

Prioritize work-life balance

Lastly, ensure that your resolutions also include aspects of work-life balance. A healthy balance is essential for long-term sustainability and personal well-being.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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