Welcome to our year‑long series celebrating the entrepreneurs and small businesses that have shaped the nation’s economy for 250 years. You can view the entire series here.
Based in Los Angeles, French Florist has spent decades helping customers celebrate life's biggest moments through premium floral arrangements and luxury hand delivery. Today, the company is entering a new chapter by bringing its proven business model to franchise owners, combining high-end customer experiences with technology and operational systems designed to modernize an industry that has changed little over the years.
CEO Michael Jacobson believes the company's success comes from balancing emotional connection with business discipline.
"French Florist is unique because we bring together two things this industry rarely holds at once: deep human emotion and serious operating discipline,” explained Jacobson.
While customers see beautiful blooms and thoughtful service, there's a sophisticated operation behind every arrangement. From proprietary technology and purchasing power to standardized training, marketing support, and customer experience guidelines, French Florist has built systems that allow franchise owners to deliver the same premium experience at every location.
Build something that matters enough for the hard days.Michael Jacobson, CEO of French Florist
That focus on infrastructure grew out of one of the company's biggest challenges.
In its early years, French Florist relied on passionate employees who consistently went above and beyond for customers. While that dedication built the company's reputation, Jacobson says it also revealed a weakness.
"We had to take taste, care, urgency, hospitality, and humanity, and build real systems around it. Technology. Training. Standards. Accountability. Leadership. Supply chain,” Jacobson said.
By turning those values into repeatable processes, the company created a business that can grow without sacrificing the personalized service customers expect.
For entrepreneurs just starting out, Jacobson offers simple but practical advice: "Build something that matters enough for the hard days."
That mindset continues to shape French Florist as it expands into franchising while staying true to its original mission. After decades in business, the company's greatest lesson has little to do with flowers and everything to do with human connection.
"We are helping people honor the fact that they are here, that they love, that they are loved, and that none of this lasts forever. That is why the work matters," Jacobson explained.
CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.
CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.
Apply for the CO—100
Applications are now open for the CO—100 — the U.S. Chamber of Commerce awards program recognizing the top 100 businesses in America. If you’ve built something that’s driving real innovation and impact, this is where it gets recognized.
