An over-the-shoulder shot of a man in an orange shirt working on video-editing software on a computer monitor. The monitor shows two still shots showing different angles of an astronaut in a reddish rocky landscape. Below the still shots are several purple and green bars showing where video has been cut and inserted.
You don't have to be a professional filmmaker to create compelling and visually pleasing video content. You just need to find the right video editing software. — Getty Images/EvgeniyShkolenko

Many business owners have already had great success in using video content on social media, their websites, and email marketing to advertise their products and services. Video remains one of the top ways to engage followers and promote your brand.

Smartphones and tablets make shooting video content relatively affordable; however, editing your video is another matter entirely. Many video editing tools are complicated and time-consuming to learn.

To help you find the right video editing software, we’ve compiled a list of well-regarded and intuitive options to help you create beautiful, professional-looking video content for your business.

[Read more: 5 Unique and Clever Ways to Use Video on Your Website]


Headliner is an easy way to add captions or text to your video. Since many followers watch video on the go, adding captions enables them to engage with your content without disturbing everyone around them. The Headliner app automatically transcribes the audio into captions. Users can also upload an audio file — like a podcast or interview — or an article, and add animations, captions, gifs, videos, images, and more. It’s a great way to create more content from the assets you already have.

DaVinci Resolve

DaVinci Resolve offers a paid version for professionals and a free version for beginners, and both are loaded with tons of editing tools to create your video. This platform is stacked with features that bring your video content to the next level, with tools for editing, mixing, and producing high-quality video. To make the process easy, DaVinci Resolve includes intelligent auto-editing that syncs audio and visual clips.


ClipChamp is a free tool that creates videos customized for different platforms, such as YouTube and Instagram. The free plan lets you create unlimited video projects with access to all the basic editing tools, and you can export your videos without a watermark (unless you use stock footage). ClipChamp also offers customizable video templates to help you find inspiration for your next production.

Smartphones and tablets make shooting video content relatively affordable; however, editing your video is another matter entirely.

Adobe Creative Cloud Express

Adobe’s Creative Cloud Express (formerly Adobe Spark) is designed with non-professionals in mind. It offers some of the same powerful features as other Adobe editing products, but without complicated controls and dashboards. Adobe Creative Cloud Express is designed with intuitive tools that let you remove backgrounds, animate text, add your brand, and more. Plus, it offers a free trial.

[Read more: How to Choose the Best Video Editing Software for Your Business]


Biteable offers hundreds of templates for you to choose from to bring your content to life. It’s used by big enterprises like Microsoft, Salesforce, and Google, but it also offers a free version for you to try before you commit. When you upgrade to a paid plan, you will gain access to 85,000 extra stock videos, video privacy, and more. The platform also lets you upload your content and use video analytics to see how your work performs.


Filmora is a comprehensive tool that comes with different free plans, paid plans, and apps. This editing software makes it easy to find the thing that you want — whether that’s video and audio effects or editing tools like motion tracking, split screening, and preset templates. Filmora also offers comprehensive resources with its social media guides for YouTube, Facebook, Instagram, TikTok, and Twitter videos.


VSDC’s Free Video Editor is a good option for those who already have some familiarity with video editing tools. There are a ton of features on this always-free tool, and while the interface is simple with drag-and-drop options, the amount of information can be a little overwhelming at first. One of the best aspects of this tool is that it comes with video and audio conversion tools, so you can convert files from one format to another.


Users of macOS and iOS have access to iMovie, Apple’s video editing software. With tons of new features launching this spring, iMovie makes it easy to choose your clips and add titles, music, and effects. There are 13 creative video filters that you can add to make your video seem more cinematic, as well as a library of over 100 smart soundtracks that sync easily with the length of your content.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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