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Sometimes the sales tool that works for one business isn't the best tool for the next. Research each tool's offerings before making your choice. — Getty Images/Hiraman

In the modern world, door-to-door visits, cold calls, emails and other traditional advertising techniques may not be enough to generate the new leads and sales your business needs. That's why many sales professionals rely on sales tools and customer relationship management (CRM) software to help them refine their leads, organize data and track the nurturing process.

One of the best-known tools in this space is LinkedIn’s Sales Navigator, a powerful sales tool that helps organizations build and leverage their LinkedIn relationships. LinkedIn itself has long been a popular tool for business-to-business (B2B) marketing — and with 150 million LinkedIn users in the United States alone, it's easy to see why.

Brynne Tillman, CEO of Social Sales Link, noted that LinkedIn’s greatest sales value was the ability to search your connections' connections. Tools like Sales Navigator help users narrow down the exact leads they want to target within their extended LinkedIn networks.

While some say Sales Navigator is one of the best tools of its kind, it’s not the only one in the market. Here are some alternatives you might consider trying for your business.

[Read: Understanding the Process: Sales vs. Leads]

Learn more about how to boost your sales during challenging times with our latest episode of CO— Blueprint.

While some say Sales Navigator is one of the best tools of its kind, it’s not the only one in the market.

6 Alternatives to LinkedIn Sales Navigator

Whether you’re looking for a full-service sales hub to help with building a targeted list, consider these six alternative sales tools:

HubSpot Sales Hub

With HubSpot Sales Hub, you can connect with more leads, manage deals and tasks, schedule meetings, automate sales, track prospect visits, manage multiple pipelines, get customizable reports and more, depending on which version you sign up for. There’s a free version available for individual sales reps, and paid plans for teams start at $400 per month.


Freshsales CRM by Freshworks gives users access to AI-lead based scoring, a built-in phone, visual sales pipelines, customizable reports, intelligent workflows and more. The result? Better sales leads, relevant conversations and improved sales pipeline management. There is a free 21-day free trial available, with no credit card required. From there, Freshsales offers plans starting at $12 per month per user.


Award-winning commerce marketing platform Yotpo solves common problems many sales and marketing professionals face: not getting enough reviews, not efficiently collecting reviews and not having a big enough pool to pull leads from. A free plan is available with limited features, and premium plans are available with flexible pricing based on needs.


B2B lead generator DiscoverOrg connects sales teams directly to decision-makers. If you're having difficulties with sales pitches or are lacking actionable sales intelligence and a database of trusted contacts, DiscoverOrg can help solve these common problems. Pricing is customized to each client, so a rep should be contacted for a personalized quote.


ZoomInfo has access to more than 20 million company profiles, 60 million direct dials and 120 million business emails. As a result, you can quickly build targeted lists with contact information that has been continuously verified for an easy connection to conversations with qualified prospects. ZoomInfo is billed annually based on users and datasets. You can start with a free trial, then contact a rep for personalized pricing.


Many businesses struggle with sales when they don't know their customers well enough. Lusha is a B2B lead enrichment platform that can help users better understand the leads they’re targeting. With its simple tools that integrate with more than 750 different products, Lusha provides users with the full contact information for prospects. This platform offers a free plan for one user, while paid plans for two or more users start at $75 per month.

Want to learn more about developing a solid sales process for your business? Check out our step-by-step guide.

CO— does not review or recommend products or services. For more information on choosing the best CRM software, visit our friends at

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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