7 Free Personality Tests for Entrepreneurs

A personality test can help you gain self-awareness and the insights you receive can help you manage a team and communicate more effectively with others. These seven free personality tests are all good options for entrepreneurs.

The Entrepreneurship Test

Offered by Psychology Today, the Entrepreneurship Test helps you determine whether your traits align with those of successful entrepreneurs. The assessment is based on Bill Wagner’s book The Entrepreneur Next Door and evaluates your potential as a business owner.

You’ll receive a free overview and summary after completing the test, and a full report is available for $9.95. However, the free version is often enough to highlight key entrepreneurial strengths and weaknesses.

16 Personalities

Modeled after the Myers-Briggs Type Indicator (MBTI), 16 Personalities is a free test that sorts people into 16 personality types. These are grouped into four categories: Analysts, Diplomats, Sentinels, and Explorers.

Your results include a breakdown of strengths, weaknesses, communication styles, and workplace preferences. For entrepreneurs, this information can be particularly useful when making decisions about potential partnerships and your leadership style.

The Enneagram

The Enneagram has gained popularity in both personal development and business settings. Unlike many other tests, it explores an individual’s motivations, core fears, and desires. It also identifies potential “wings” (subtypes), showing how your personality might shift in different contexts.

While the official version costs $12, several free versions are available online. Entrepreneurs often find the Enneagram especially helpful in understanding how they behave under stress versus when they’re thriving.

HIGH5 test

The HIGH5 test is a free alternative to Gallup’s CliftonStrengths assessment. It highlights your top five strengths, helping you identify what you naturally do best.

Entrepreneurs can use these results to better align their work with their core strengths while outsourcing or delegating tasks that don’t play to their abilities. The test can also be taken by teams, making it a useful tool for understanding how employees complement each other’s strengths and communication styles.

The Color Personality test

The Color Personality test categorizes personality traits into four colors: blue, orange, yellow, and green. Each color represents tendencies such as openness to new experiences, introversion versus extroversion, or collaboration skills.

The simplicity of this test makes it a good starting point for entrepreneurs who want quick insights into their personality. It can also serve as a team-building tool, helping employees understand each other’s work styles.

You can use your results to understand your strengths and weaknesses, improve your relationships and become a better business owner.

Skills You Need

Entrepreneurs rely heavily on interpersonal skills, and that’s exactly what Skills You Need measures. The test evaluates your listening, teamwork, emotional intelligence, and verbal communication skills.

By highlighting both strengths and areas for improvement, the assessment provides actionable steps for enhancing soft skills that are critical to managing relationships with employees, clients, and partners.

Career Personality Profiler

Offered by Truity, the Career Personality Profiler is a 15-minute test that matches your personality traits with potential career paths and work environments. It provides a free overview of results, with the option to purchase a more detailed report.

For entrepreneurs, this test is especially helpful for identifying the kinds of tasks you naturally enjoy versus those that drain you. This insight can inform decisions about which responsibilities to keep and which to delegate.

How to use personality test results to guide business decisions

Taking the test is the first step, but the real value comes from applying the results to your business. Here are a few ways to do that:

Leadership style: Your results can show you whether you’re naturally decisive, collaborative, or risk-averse. Use this knowledge to refine how you lead and motivate others.
Hiring and team-building: Personality assessments can highlight gaps in your strengths, guiding you to hire employees or contractors who balance your weaknesses.
Partnerships: If you’re considering bringing on a co-founder or business partner, comparing test results can help predict how well you’ll work together.
Growth and strategy: Understanding your tendencies, like whether you need structure or prefer flexibility, can shape how you design systems and business processes.

The psychology behind personality testing—and what to be skeptical about

Personality tests can provide valuable insights, but they aren’t foolproof. Psychologists warn that many tests lack scientific rigor and should be viewed as tools for reflection rather than definitive measures of your ability or potential.

For example, the MBTI is often criticized for being overly simplistic and not always backed by evidence. Results can also vary depending on your mood or how you interpret the questions. That doesn’t mean you should dismiss your results outright, but use them as a starting point for personal and professional growth.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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Published September 04, 2025