Jamie Johnson

CONTRIBUTOR

About Jamie

Jamie Johnson is a Kansas City-based freelance writer who specializes in writing about small business and finance. In additional to writing for CO, she currently writes for clients like Business.com, Quicken Loans, and Business Insider.

Latest—
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How to Create a Successful Direct Mail Campaign

Direct mail may feel like an outdated marketing strategy, but it’s still surprisingly effective. Learn five crucial steps to setting up a direct mail campaign that works.

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When and How to Start Marketing a Seasonal Business

There are many advantages to owning a seasonal business, but the dips in revenue aren’t one of them. Learn how to utilize the off-seasons and continue marketing your seasonal business.

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TikTok Marketing: 8 Strategies Small Businesses Can Try

TikTok can be an excellent platform for building brand awareness and bringing in new leads and customers. If you’re not sure how to use TikTok, here are eight companies that will inspire you.

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How to Use Instagram Stories to Promote Your Business

Using Instagram Stories is the best way to beat the algorithm and build more engagement with your followers. Learn six ways you can use Stories to promote your business effectively.

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Opening a Facebook Shop: A Step-by-Step Guide

If you run a product-based business, Facebook Shops can help you reach more customers. Learn what this new feature is and how to set up your shop in five simple steps.

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Twitter Analysis: How to Measure Success With Metrics

Twitter can help you grow your business and reach new potential customers. To maximize your chances of success, you’ll want to track these important metrics.

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Instagram Stats: How to Measure Success Through Metrics

Instagram can help you grow your business and find new customers if you’re reaching the right audience. These six stats will help you improve your Instagram marketing strategy.

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LinkedIn: Understanding Social Media Stats and How to Measure Success

Success on LinkedIn comes from connecting with the right audience, which is why it’s important to track your metrics. Here are six ways to measure your success on LinkedIn.

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YouTube: How to Use the Platform's Stats to Measure Success

To implement a successful YouTube strategy, you need to know how to track your analytics. Here are the main YouTube stats you should be measuring.

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Updating Your Marketing in 2021: Simple Steps to Take Now

The new year is an excellent time to reevaluate your marketing strategies and make some changes. If you’re not sure where to start, these 10 simple steps can help.