In a business climate where organizations face constant pressure to make faster, smarter decisions, reliable research has never been more valuable. For more than 50 years, Moore Research Services has helped companies navigate uncertainty by turning complex questions about customers, products, and markets into clear, actionable insights.
Founded in 1969 in Erie, Pennsylvania, and initially serving clients in Northwest Pennsylvania, the family-owned firm has grown into a nationally and globally trusted research partner serving industries ranging from consumer goods and healthcare to retail and legal services. Its clients include well-known brands such as L’Oréal, UPMC, and Wegmans — organizations that rely on Moore Research’s ability to design thoughtful research programs and translate results into meaningful guidance.
That combination of longevity and adaptability helped earn Moore Research Services recognition as a 2025 Honoree in the Enduring Businesses category of the CO— 100 Awards.
Turning complex questions into clear answers
At its core, Moore Research Services exists to help organizations understand the people they serve. The firm works with a wide range of industries, such as advertising, sensory/consumer product research, healthcare, legal research, and retail, to name a few.
Using both qualitative and quantitative research methods, which include but are not limited to surveys, focus groups, in-depth interviews, home-use tests, and sensory evaluations, Moore Research Group designs each study around a client’s unique goals.
“[Our services] empower businesses with data-driven insights … [that] help our clients understand their customers, test new concepts, and make informed strategic decisions,” said Colleen Moore Mezler, the company’s CEO.
By tailoring research to each project, the team helps clients uncover insights that inform product development, improve customer experience, and reduce business risk.
“What we sell is clarity,” Mezler expressed. “Instead of off-the-shelf solutions, our clients receive personalized research strategies, expertly executed with rigor and responsiveness.”
This focus on customization has helped Moore Research stand out in an industry where many larger firms rely on more standardized, transactional approaches.
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Building long-term partnerships
While some research firms focus primarily on delivering data, Moore Research places equal emphasis on partnership. The team works closely with clients throughout the research process — from defining objectives and designing studies to interpreting results and identifying practical next steps.
“We are not a one-size-fits-all research firm,” Mezler explained. “We take the time to understand each client’s unique objectives, challenges, and industry context, [which] enables us to guide clients through complex testing with clarity and confidence.”
This collaborative approach has helped the company build long-term relationships with organizations that view the Moore Research team as an extension of their own staff.
“We deliver not just data, but thoughtful, strategic interpretations that drive better decisions,” she said.
Many of those partnerships have lasted for decades, reflecting a level of trust that develops through consistent performance and reliable results.
What has kept us strong for over 50 years — and will continue to — is our ability to change without losing who we are. We are grounded in integrity and fueled by curiosity.Colleen Moore Mezler, CEO of Moore Research
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Adapting while staying true to core values
Like any company that has operated for more than half a century, Moore Research has navigated significant changes in technology, research tools, and client expectations. Over time, the firm has expanded its capabilities while continuing to refine the methods it uses to gather and interpret insights.
“[We have] thrived for over five decades because of our unwavering commitment to quality, adaptability, and relationships,” stated Mezler. “We have always grown, evolved, and adapted based on our clients’ needs.”
The COVID-19 pandemic presented one of the most recent shifts in the research landscape. When in-person research became difficult or impossible, Moore Research quickly transitioned many of its studies to virtual formats, investing in video streaming and remote testing tools that allowed projects to continue without sacrificing quality.
“Thanks to our adaptable team and strong client relationships, we not only maintained operations, we built new capabilities that continue to enhance our work today,” Mezler explained.
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Investing in people and community
Beyond its client work, Moore Research also places a strong emphasis on its employees and the community it calls home. Many team members have been with the company for more than a decade, reflecting a workplace culture that values collaboration, flexibility, and professional growth.
The firm maintains strong ties to its Erie, supporting local organizations through volunteer efforts, donation drives, and mentorship programs for students and early-career professionals. As a WBENC-certified women-led business, the company also strongly supports women in leadership.
For Mezler, these commitments reflect a broader vision for the company’s future.
“What has kept us strong for over 50 years — and will continue to — is our ability to change without losing who we are,” she shared. “We are grounded in integrity and fueled by curiosity.”
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