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How Small Businesses Can Prepare for 2026 Economic Trends and Policies

From tariffs and tax changes to hiring, AI, and insurance costs, U.S. Chamber of Commerce Chief Policy Officer Neil Bradley shares what small businesses need to know heading into 2026.

How SMBs Use Ring to Enhance Security and Streamline Operations

Here’s how real small businesses use Ring devices to improve security, streamline operations, and gain powerful business insights.

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

How to Prepare Your Small Business for Black Friday

Creating a marketing plan, checking your inventory, and optimizing your site for mobile shopping will ensure your small business is ready for Black Friday.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

How Any Business Can Make the Most of Small Business Saturday

This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.

Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment

Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.