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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Popular Franchises | Franchise Costs

Franchising is an attractive opportunity if you want a ready-made business with a proven track record. Here's what 10 popular franchises will cost you.

Common Reasons for Venture Capital Rejection

Thinking of raising a round of venture capital for your startup? Here are the most common reasons you might get rejected.

How Rent the Runway Thrives on Word-of-Mouth Marketing

RTR's COO explains how ‘good old-fashioned word-of-mouth’ helped the clothing rental company grow from startup to unicorn status.

Tips for Converting Leads to Sales

Improving your business's conversion rate is not an easy task to accomplish. Here are some tried-and-true tips from industry experts.

The Cost of Employee Health Insurance

Health insurance is a benefit most full-time employees expect, but businesses struggle to find the right balance between cost and benefit.

Successful ‘Shark Tank’ Businesses

ABC's popular reality TV show has been a launchpad for many entrepreneurs and their innovative products.

How to Improve Your Personal Brand

Improving your personal brand can make more customers want to do business with you and more candidates want to work for you.

How to Accept Mobile Credit Card Payments

Small businesses are already expected to accept credit card payments. Now, the expectations are going mobile.

How to Buy a Sales Lead List

Purchasing a list of potential customers within your target market can help your business quickly increase the number of prospects they can nurture.

How Mattress Brand Purple Connects With Customers

As a startup, mattress brand Purple made a name for itself with its humorous videos. Now it’s looking to find new and better ways to connect with customers.