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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Here's How Madison Reed Is Disrupting the Haircare Industry

With a new Ulta deal, Madison Reed founder Amy Errett continues to capitalize on the haircare market by focusing on the ‘why’ instead of the ‘what.’

3 Employee Benefits Trends You Need to Know About

A strong benefits package is one of the best ways to keep your employees engaged. Here are three benefits you should consider offering to attract qualified candidates.

How to Write an Executive Summary for Your Business Plan

An executive summary should include a concise overview of your business and pique the interest of readers.

How to Create a Profit and Loss Statement

A profit and loss statement, also known as an income statement, identifies a business’s revenue and expenses. Here’s how to create one for your business.

Top 3 Ways to Improve Your Small Business Accounting

Keeping track of expenses doesn't always require a professional accountant. Three experts weigh in on best practices for small business accounting.

3 Expert Tips That Will Improve Your Email Marketing

Three digital experts weigh in on their top pieces of advice to businesses embarking on email marketing campaigns.

How RV Rental Platform Outdoorsy Became the 'Airbnb' of RVs

How the RV rental platform is monetizing the traveler’s appetite for on-the-go adventures worldwide.

How to Use Facebook for Small Business

Many small business owners are unaware of how beneficial social platforms like Facebook can be for business. Our guide discusses how to understand the platform so you can reap those benefits.

How to Trademark Your Business Name

Registering a trademark for your business can distinguish your brand from its competitors and offer you strong legal recourse for infringement. Here’s how to do it.

Top 3 Ways to Improve Your Social Media Marketing

Tapping into the world of social media can transform the growth of your business. Three experts weigh in on best practices for improving your social media marketing strategy.