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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Ice Cream Tycoon Entrepreneurial Couple Bootstrapped a Dessert Empire

Jeff Sommers and his wife Lara Hammel pursued their passions and self-funded a handmade ice cream shop in their neighborhood. Here's how they did it.

Greeting Card Startup Landed Target and Whole Foods

Thoughtful Human ‘cardpreneur’ Ali O’Grady is taking on market giants like Hallmark with ‘authentic’ sentiments and ‘radical empathy.’

FireDisc Brothers Reinvent Outdoor Cooking with a Business That Gives Back

In this edition of "The Leap," entrepreneur brothers Griff and Hunter Jaggard, co-founders of FireDisc, on what inspired their extremely popular outdoor cooking business.

Storytelling and Social Media Have Helped Blockchain-Based Goodr Grow

Jasmine Crowe combined social responsibility with technology when she founded Goodr, an Atlanta-based food waste management company. Here's what she's learned along the way.

Grassroots Marketing Efforts Work for Natural Beauty Brand

Funlayo Alabi shares her experiences and challenges as a business owner, and how she's grown her natural beauty brand over the last decade.

4 Human Resources Lessons from Topgolf's VP of HR

Deslyn Norris helped Topgolf grow from 900 employees to 20,000 in six years. Here's her advice for businesses looking to improve their HR operations.

Thoughtful Design Drives Growth at Luxury Notebook Startup Appointed

After launching with a wildly successful crowdfunding campaign, Appointed is poised to debut several new luxury desktop products in 2019.

Google Analytics: A Beginner's Guide

Google Analytics makes it easy to track and analyze your website visitors. Learn how to set up your free account.

How an Ex-21st Century Fox Executive Is Going Big in the Podcast Space

In this edition of “The Leap,” CO— chats with self-described "wantrapreneur" Hernan Lopez, whose podcast company, Wondery, is now cranking out audio hits like "Business Wars" and "Dr. Death."

Education, Partnerships and Community Are Essential to Nonprofit Success

Jackie Horstmann, the director of corporate partnerships for Miriam's Kitchen, discusses the challenges and rewards of working in a nonprofit organization.