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MARKETING
Best Practices for Creating Social Videos
Video content is king, and these best practices can help ensure your videos are engaging, entertaining, and able to help your brand stand out on social media.
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STARTUP
How to Turn Your Hobby Into a Business
As you consider generating income from a hobby or passion project, make sure there’s a market for your business and that you’re prepared for a long-term commitment.
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STRATEGY
What Are the Most Common Business Entities for Startups?
Learn what business entities most new ventures choose, and why these entities are so popular.
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FINANCE
7 Small and Sneaky Costs That Add Up
These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.
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CUSTOMERS
5 Things You Should Never Say to Your Customers
Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.
GROW
MARKETING
Outdated Marketing Practices (And What to Do Instead)
Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.
GROW
CUSTOMERS
Is the Customer Always Right?
The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.
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STRATEGY
Top Financial Metrics to Track at Your Small Business
Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.
GROW
MARKETING
Smart Ideas for Hosting Hybrid Events
Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.
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FINANCE
Accounts Payable vs. Accounts Receivable: What's the Difference?
Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.