Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

A Comprehensive Guide to AI Training for Every Small Business Need

Learn how to build practical AI skills across your business—from leadership and strategy to marketing and human resources—with these resources designed for small business success.

START » STRATEGY

What It Means to Register a DBA

Registering a DBA can give your company a unique identity separate from your personal name and help you enter a new market when the time is right.

GROW » MARKETING

A Beginner's Guide to SEO

A good SEO ranking determines the amount of traffic to your business's website and, in turn, extends the reach of your customer base. Here's how it works.

RUN » FINANCE

Accounts Payable vs. Accounts Receivable

Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.

RUN » HUMAN RESOURCES

Sales Job Titles and What They Mean

Whether you’re building a sales team or starting a career in sales, this guide is a good starting point for understanding the different sales job titles and the responsibilities associated with each role.

GROW » MARKETING

Popular Small Business Survey Tools

These online survey tools make it easy to solicit feedback on your products and services.

RUN » HUMAN RESOURCES

Best Job Posting Sites for Small Businesses

Try advertising on these eight job platforms to find qualified candidates near you.

How to Plan a Pop-Up Shop

Follow this guide to learn what it takes to open a pop-up shop and create a unique shopping experience.

RUN » FINANCE

How to Calculate a Business Owner’s Salary

Every business owner needs to pay themselves, but how much should your salary be, and when should you be paid? Use these calculations to determine your pay.

START » STRATEGY

Writing a Business Partnership Agreement

Deciding to go into business with a partner is a momentous decision. Here are some tips for approaching and creating your partnership agreement.