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Certifying Your Business

A certification from a well-known organization can give your business access to exclusive opportunities. If your business meets certain criteria, here are some resources for getting certified.

Diverse Business Certifications

Many certifying bodies exist to help businesses owned by women, minorities, veterans, and other underserved groups get a leg up. Learn more about these special certifications and how companies can better support diversity, equity, and inclusion in their local business communities.

Latest—

How Leaders Can Ignite Passion in the Workplace

In this edition of “Ask the Board,” we asked Mike Davis, CEO of Mathnasium, to share his best advice on how leaders can spark passion in the workplace.

How to Find a Mentor

Finding a mentor can be a difficult task because the best mentorships grow from informal, organic relationships. However, these tips will point you in the right direction to find a helpful mentor.

Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth

Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.

Exploring Why Small Businesses Lead To Big Innovation

Discover how startups’ small business ingenuity drives innovation and impacts emerging industries with new ideas, according to new research.

Why Customers May Prefer Leaving Text Testimonials

Especially with AI-powered feedback tools, customers may feel more comfortable leaving a text-based review than a video-based one.

Brands Building Wellness into Marketing Plans

The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.

Building Buzz for Your Small Business Product

Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.

How to Become a Great Mentor

From honing your listening skills to providing encouragement, there are many ways to train yourself to become a valuable and effective mentor.

How to Choose the Right Applicant Tracking Software for Your Business

Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.

How Applicant Tracking Software Can Help Your Business

Explore eight benefits of using an ATS for recruiting and hiring.