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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Herb Kelleher Quotes on Business Leadership

Known for creating his business plan for Southwest Airlines on the back of a napkin, Herb Kelleher used his leadership skills to transform the airline into the country's largest low-fare carrier.

Management Advice From the Former CEO Who Saved Continental Airlines

Gordon Bethune, former CEO of Continental Airlines, explains tried-and-true lessons in leadership and management he experienced firsthand while working for the airline.

How This Entrepreneur Stretched Her Mobile Yoga Startup Across Los Angeles

McKenna Rowe, founder of Chakra 5 Yoga, shares her tips on scaling a business and how to find perfect-fit employees.

How Small Businesses Can Protect Against Cyberattacks

Small businesses are particularly vulnerable to two specific types of cyberattack. The good news is that they are preventable.

What Startups Should Know About Due Diligence

Individuals looking to buy or invest in a startup perform a due diligence process as an essential step before submitting an offer or providing funding.

Interview with Jetblack Co-Founder and CEO

Jenny Fleiss, co-founder of the concierge arm of Jet.com, on how the text message-based e-commerce site is leveraging artificial intelligence to personalize the customer experience.

How to Set a Pricing Strategy

In this edition of "Ask the Board," we asked Susan Lee, partner at EY's Transaction Advisory Services group, how to determine your business's pricing strategy.

How to Build a Business Website

Having a website makes your business appear more credible and trustworthy. Here’s what you need to know to get started.

How Perfect Day Is Capitalizing on Food Technology

The food technology company is angling for its animal-free dairy ‘flora’ to gain mass appeal.

What Is a Limited Liability Company | LLC Definition

Structuring your business as a limited liability company (LLC) is one of the simpler structures, and also comes with several benefits.