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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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Cash Basis vs. Accrual Basis Accounting

The two most common accounting methods are cash basis and accrual basis. Here are the major differences between the two, and how to choose the right one for your business.

How to Know if You Need CRM Software

When your business grows to a certain point, you’ll want to invest in customer relationship management (CRM) software to help you keep track of your leads.

5 Surprising Uses of CRM Software

Customer relationship management (CRM) tools can do more than just track deals. Here are five additional functionalities of your CRM software.

At Okabashi Brands, Sustainability Has Double Meaning

The Buford, Georgia-based shoe maker drives sales and profitability by blending style and responsible manufacturing practices.

These Retail Store Trends Are Reinventing How You Shop

An inside look at how retailers are redefining the store experience to woo today’s ever-connected shopper.

What Is Accounts Payable?

Accounts payable is the tracking of outgoing capital from a business, and is a vital part of a company’s financial statement. Learn the specifics here.

Cashless Commerce is on the Rise

In response to consumers' desires to save time and not rely on cash, more retailers are increasing their technological capabilities to permit more forms of cashless payment.

5 Frequently Asked Accounting Questions

Accounting is a crucial part of every business, involving how you record, store and manage your business finances. Here are some common accounting questions answered.

Social Media Tactics That Will Increase Customer Engagement

Constantly posting about your products won't draw people to your brand's digital channels. Here are four clever, engaging social media strategies to implement instead.

10 Part-time Business Ideas

There are many lucrative job options if you're looking to make money outside your nine to five. Here are 10 part-time business ideas.