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Marketing

From social media to advertising, everything you need to help spread the word about your business.

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Small Business Marketing Trends for 2024

Here are the small business marketing trends to watch next year, from 'minimalist' marketing campaigns to social listening to using interactive content in ads.

Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

7 Important Elements of a White Paper Template

Creating a white paper is easier once you find the right template. Here are seven elements to include in your white paper template.

7 Compelling Video Marketing Ideas

Incorporating video into your business’s content marketing strategy can increase brand awareness and boost your site’s SEO performance.

How to Sign Up for Small Business Saturday

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

How to Maximize Sales and Marketing Productivity

Want to become a more productive, profitable organization? Here’s how you can do just that.

4 Ways to Use Symbols in Branding and Marketing

Symbols and emojis can take your business to the next level. Here’s why.

5 Fall Marketing Ideas for Small Businesses

These five fall marketing ideas will help you connect with your customers and attract new leads to your business.

A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

6 AI Photo and Graphic Design Tools

These artificial intelligence tools can help you improve the quality of images, graphics, and icons you use to convey your brand’s personality.