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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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Email Marketing Compliance Best Practices
Understanding the rules and following email marketing best practices is key to ensuring your commercial messages comply with regulations.
Email Unsubscribe Laws: Ensure Customer Opt Out
Learn how to make it easy for customers to unsubscribe from your email list.
Legal Issues to Know Before Offering a Sale or Coupon
Discount pricing is a great way to boost sales, as long as it doesn’t stray into the category of “deceptive pricing.”
How to Set Up a Drip Email Campaign
A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.
Elements of a Great Small Business Newsletter
A newsletter is an easy way to stay in touch with customers and continuously engage subscribers with your company news.
Tips for Creating a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
Essential Steps to Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Buying in Wholesale for Your Business
Working with a wholesaler and bulk buying are two strategies that can save your retail business money.
How to Hire Employees for Your Business
Read our comprehensive guide on sourcing, vetting, and hiring the right team members for your small business.
What Is an Order Fulfillment Service?
Order fulfillment services for e-commerce businesses handle the logistics of getting a product to the customer. Here’s how they work.