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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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How to Target Small Business Customers
Many consumers are ditching big-box stores to instead support local small businesses. Here’s how business owners can market to local customers.
5 Startups That Started Booming During the Pandemic
These businesses found a gap in the market during the pandemic and continue to thrive.
Post-Pandemic Startup Trends
Data shows the rise in new businesses hasn't slowed, despite recession fears and high inflation.
What Are the Top Traits Of A Good Manager?
A good manager can balance managing people with managing the needs of a business. Here’s what to look for in a good manager.
How To Be A Good Manager When Employees Are Older Than You
Navigating professional relationships as a young manager can be tricky, but approaching your team with confidence and humility can help start things on the right footing.
How To Become A Better People Manager
Becoming a better people manager requires good communication, delegation, and consistency.
How to Boost ROI With Influencer Marketing: Tips for Small Businesses
Effective influencer marketing tactics can boost a business's ROI. Here are some best practices to follow when utilizing this strategy.
How to Market Your Charitable Involvement
It’s always good to give back, but the way you market your charitable involvement can resonate differently with customers. Here’s how to send the right message.
Should Your Business Donate To Charity?
Donating to charity is a great thing to do, but there are many different aspects you need to be prepared to navigate as you give back.
Crisis PR Tips for Small Businesses
In a crisis, it’s important to keep clear lines of communication, craft credible talking points, and share an action plan that makes customers feel reassured.