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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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5 Effective Email Marketing Templates
Email marketing can be an effective and lucrative marketing strategy. Try these five basic types of emails to plan your next campaign.
How to Market Your Business on Quora
Answering questions on Quora is a great way to promote your business by highlighting your expertise.
Best Strategies for Selling on Instagram
It’s entirely possible to sell items on Instagram without ever spending a dime on ads. Here are three ways to create an effective plan for selling on Instagram in 2019.
How to Market Your Business on Pinterest
No matter what your business does, you'll find an audience on Pinterest. Here's how to make the most of the digital scrapbooking site.
How to Make the Most of Your Email Marketing Software
Email marketing is often cited as having a high ROI, but only if you use it right. Here’s how to make the most of your email marketing software.
How to Use Influencer Marketing for Your Business
Influencers come along with wide audiences, making them valuable catalysts for marketing your business. Here are a few ways to get started with influencer marketing.
Experts Share Content Creation Strategies for Small Business
A successful content creation strategy is one that establishes you as a trustworthy expert in your field. Experts weigh in on best practices to get there.
Content Marketing Trends to Watch
To succeed at content marketing, you need to understand the types of content your customers are searching for. Here are three things you need to know about content marketing in 2019.
How to Use Review Sites like Angie's List and Yelp
Consumers refer to review sites to explore their options and weigh purchasing decisions. Savvy business owners should be active on these sites, as well, to ensure positive reviews.
Key Facts About Influencer Marketing
Influencer marketing continues to be a great way to reach customers – but some strategic adjustments may be needed.