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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Fill Staffing Gaps During Back-to-School Season

Learn how to address staffing needs when your college-aged employees head back to school.

By: Leanne Haas

8 Ways to Make Your Business Cards Stand Out

Business cards are an inexpensive and easy way to market your business. Here are eight ways to make your business card stand out.

By: Jamie Johnson

How to Create Shareable Infographics to Promote Your Business

Infographics are one of the most compelling types of content for building brand awareness with consumers. Here’s how to create one for your business.

By: Emily Heaslip

Loyalty Programs Evolve to Deliver Experiential Rewards

A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.

By: Mark Hamstra

Risk Management Strategies for Small Businesses

Discover ways to minimize and manage risk for your small business, including a tight cybersecurity policy and creating a risk management team.

By: Katarina Betterton

How to Determine Your Most Relevant Social Media Metrics

You could track dozens of social media metrics, but here’s how to choose ones specifically relevant to your business.

By: Emily Heaslip

Top Transferable Skills to Teach Your Employees

Leaders can help their employees refine their innate, individual skills and teach them new ones that improve their job performance and boost the company’s overall success.

By: Rachel Barton

Short-Form or Long-Form Videos: Which Is Better for Engagement?

Discover the different use cases for short-form and long-form video content and which format produces the most engagement for your brand.

By: Katarina Betterton

Employee Phone Policies: Securing Company Data on Employee Devices

Most employees access company data through their personal devices, posing a security problem for small businesses.

By: Emily Heaslip

Oracle NetSuite VP Discusses Her "Informal" Mentors

Allison Auclair explains how her three mentors — two from her distant past and one who has been her mentor from day one at her current job — impact her decision-making every day.

By: Bruce Horovitz

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