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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

High-Level Women's Professional Network Chief Poised for Growth

Launched in 2019 to encourage in-person networking, the platform’s founders discuss pivoting to virtual events and growing fast.

How to Implement an Employee Brand Ambassador Program

Personal branding expert Talaya Waller offers her best advice to small businesses looking to expand their brand’s reach.

How to Create a Native Advertising Plan for Your Business

Native content is gaining ground as one of the most effective forms of marketing. Here’s how to put this method into practice at your business.

How to Create the Perfect Elevator Pitch

The perfect elevator pitch is clear and concise, and it sells your idea with a compelling narrative. It’s harder than it sounds to craft the perfect pitch.

Franchises That Are Succeeding During the COVID-19 Pandemic

During the coronavirus pandemic, many companies that use a franchising model have seen success despite new challenges around safety and consumer expectations.

Tax Resources for Independent Contractors

The way you handle taxes as a self-employed independent contractor is very different from how employees submit their taxes. Here are some tax resources for independent contractors.

Pivoting Sales Strategies for Small Business Owners Post-Pandemic [Interview]

New regulations amid COVID-19 have forced the small business community into finding innovative ways to stay connected and reach consumers with their goods and services.

What Is Entrepreneurship?

An entrepreneur is a person who designs and launches a new business and bears most of the risk of running that business.

How to Pivot Your Business to Survive the Pandemic

During these turbulent times, your business has had to navigate through uncharted waters. Here’s how to change your business model successfully to survive the storm.

How the Wellness Industry Is Changing During the Pandemic

The pandemic is remaking the $4.5 trillion business, fueling the rise of telemedicine, at-home fitness and digital therapy, while redefining consumers’ definition of health and well-being, too.