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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Latest—

How to Create an Effective Business Logo: 4 Expert Tips

Ross Kimbarovsky, founder and CEO of crowdspring, offers his best tips to small business owners looking to create an effective and long-lasting logo.

What Is a Community Development Financial Institution

A CDFI is a private financial institution with the goal of expanding economic opportunity in low-income and low-wealth communities.

Modcloth Leaves Walmart and Reconnects With Customers

After ending a two-year relationship with Walmart, Modcloth is reconnecting with its customers and its roots.

How to Support Employees With Kids

Many parents are wondering how they will manage a full-time job while helping their children navigate digital learning in the fall. Here are five ways businesses can support employees with children.

Coronavirus Challenges for Small Businesses

Five small business owners share how the coronavirus pandemic influenced their business and what they hope for the future.

What Is an Investment in an Opportunity Zone?

If you’re looking for ways to grow your investment portfolio, you might consider investing in an opportunity zone. Here’s what you need to know about the program.

How to Network from Home

Pro-tip: it’s all about cultivating relationships with meaningful online conversations, video chats, and constantly posting updates.

The Pandemic Is Reshaping Discussions About What Workers Need

Managers of remote employees need to boost soft skills, empathy and ‘mental health literacy,’ according to executives from Microsoft, The Adecco Group and more.

How to Get Promoted During a Pandemic

Performance reviews don’t stop in a pandemic. Here’s how to take the opportunity to gracefully ask for a promotion.

Executives From Google, Walmart & QVC Talk Innovation Tactics

Retail executives share stories on the unforeseeable eureka moments — from a child at play to a Harvard seminar to a candid remark— that informed a key business pivot.