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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

E-Commerce Brands from UNTUCKit to Casper Breathe New Life into Old Malls
Online-only startups are now planning to open as many as 850 physical locations, giving malls a second chance to appeal to consumers.
By: Lydia Dishman

How to Become a Government Contractor
Federal contracts can be a boon to small businesses, but securing one might seem daunting. Follow this advice to get a leg up on competition.
By: Kristin Colella

Property Insurance for Businesses: Everything You Need to Know
Contrary to popular belief, business property insurance does not come with a hefty price — but the cost of not having it can be detrimental to your business.
By: Erik J. Martin

Birchbox, MM.LaFleur and Thoughtful Human on Entrepreneurship
Three startup founders share digestible business tips that are actionable, too.
By: Barbara Thau

Voice Commerce: Noise or the Next Big Thing?
Talk about artificial intelligence-enabled voice technology is getting loud. CO— polls the experts to find out which types of companies need to pay attention now and who can watch and wait.
By: Denise Power

Business Equipment Financing Pros and Cons
If your company requires specialized operational equipment, you have a few different options for business equipment financing.
By: Sean Peek

Entrepreneur Q&A with Founder of Irish Titan
In this Growth Studio Spotlight, we ask Darin Lynch, the founder of digital agency Irish Titan, for his advice on entrepreneurial decisions, including hiring employees and increasing clientele.
By: CO Staff

It’s time to invest in CRM. What's the best CRM software?
In this edition of "Ask the Board," we asked Gene Marks, founder of The Marks Group, how to avoid choosing the wrong CRM for your business.
By: CO Staff

Understanding Employee Background Checks: What You Need to Know
If you’re running a background check on a potential hire or new employee, here’s what you need to know about the process and the candidate’s legal rights.
By: Sean Peek

Tips to Gain Results from Email Marketing
This list offers expert tried-and-true email marketing tactics throughout the entire process, from the planning stage to tracking success.
By: Erik J. Martin

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