2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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Understanding First-Party Data and How It Works

First-party data is more accurate, trustworthy, and has a higher return on investment (ROI) than other data types.

How to Use Marketing Automation to Grow Your Small Business

Marketing automation can help your marketing team work more productively and collaborate with sales to drive growth.

What Is Third-Party Data?

Third-party data is more comprehensive than other data types and can help you identify new audiences.

Emerging Tech Tools for Small Businesses

From social media management to client payment solutions, these five promising tech tools will help streamline your business processes.

What Are Marketing Automation Tools?

Marketing automation tools help your business reach customers faster and easier, taking on the routine tasks that often eat into your workday.

Ready. Set. Scale. Small Business Day

In this special Ready. Set. Scale. event, small business experts and leaders share insights on the economy, marketing and growth trends, AI, and more.

How to Use AI to Find the Best Employees

Many small businesses are already using artificial intelligence to source, screen, and onboard new hires. Here’s how.

What Is a Canonical URL?

Canonical URLs can improve your search engine optimization strategy and help your site appear in Google Search results.

Small Business Milliners and Hat Makers

Meet five milliners who are crafting unique headwear options for the 2024 Kentucky Derby and beyond, blending tradition with modern style.

Here's Why Your Small Business Should Use Chatbots

Discover how chatbots and generative artificial intelligence can optimize your small business processes, enhance customer service, and streamline efficiency.