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GOOD COMPANY » GROWTH STUDIO

Down by the River Lavender: Building a Blooming Business

Beth Hammerberg is steadily building Down by the River Lavender by focusing on key principles: treating her business as a business, remaining cash-only, and partnering with other business owners.

GROW » MARKETING

How to Create How-To Videos to Grow Your Audience

How-to videos are a great way to boost engagement and increase your follower count on popular video platforms.

RUN » TECHNOLOGY

What Is Help Desk Software? A Guide for Small Businesses

A support ticketing system helps small businesses respond to internal and external service requests. Learn how this technology works and if your company should use it.

RUN » HUMAN RESOURCES

Top Mental Wellness Benefits to Offer Employees

Here are six mental wellness benefits you can offer to help employees increase their mental well-being.

RUN » TECHNOLOGY

10 Project Management Tools for Small Businesses

The right tools help solopreneurs and small teams manage projects. Explore solutions that increase productivity and support collaboration.

GOOD COMPANY » THE LEAP

School Uniform Brand French Toast Measures ROI in Social Impact, Not Units Sold

The children's clothing company is leaning into customer service and culturally relevant partnerships, like one with hit TV show “Abbott Elementary,” to connect with consumers across generations.

GROW » SALES

How to Decide What Your Business Should Sell

The key factors of knowing “what to sell” include planning, research, branding, and understanding your target market.

RUN » TECHNOLOGY

How to Choose Project Management Software: 5 Key Considerations

Learn how to evaluate your small business needs and create criteria for assessing project management solutions.

GROW » THRIVE

Why Creativity in the Workplace Is So Important

Learn why fostering a culture of creativity is crucial for business success and how to build creativity in the workplace.

GOOD COMPANY » GROWTH STUDIO

Small Businesses That Lean Into Spring

These small businesses embrace natural and seasonal ingredients and offer fruity, floral, and farm-fresh goods.