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Latest—
GOOD COMPANY » THE LEAP

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

GOOD COMPANY » GROWTH STUDIO

How Embark Trucks Changed the Trucking Industry

Engineer Alex Rodrigues used his robotics expertise to innovate safe, sustainable solutions for the trucking industry.

GROW » MARKETING

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.

GOOD COMPANY » LAUNCH PAD

Hospitality Brands Are Tapping Wellness Tourism for Growth

Hotel brands are beefing up their wellness offerings to fuel a post-pandemic recovery — betting that catering to a guest’s mind, body, and spirit will boost their bottom lines, too.

RUN » HUMAN RESOURCES

How to Survey Your Employees

Conducting a survey gives you insight into your employees’ feelings about their performance and satisfaction.

GROW » CUSTOMERS

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

GROW » MARKETING

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

GROW » CUSTOMERS

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

GOOD COMPANY » LAUNCH PAD

How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

GOOD COMPANY » THE LEAP

How Albertsons’ Supermarkets Improved Its Digital Business to Feed the Growing Appetite for Online Shopping

The chief digital officer of one of the country’s largest grocery operators shares lessons learned during the company’s digital transformation.