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GROW » MARKETING

How to Make the Most of Your Email Marketing Software

Email marketing is often cited as having a high ROI, but only if you use it right. Here’s how to make the most of your email marketing software.

START » BUSINESS IDEAS

How to Turn Your Business Idea Into a Reality

Every business starts with a great idea, but you need a plan to make that idea a reality. Here's how to bring your business to life.

GROW » MARKETING

How to Use Influencer Marketing for Your Business

Influencers come along with wide audiences, making them valuable catalysts for marketing your business. Here are a few ways to get started with influencer marketing.

GROW » MARKETING

Content Marketing Trends to Watch

To succeed at content marketing, you need to understand the types of content your customers are searching for. Here are three things you need to know about content marketing in 2019.

GOOD COMPANY » THE LEAP

Online Mattress Brand Nectar Expands Its Direct-to-Consumer Offerings

The online retailer is expanding into every room in the home, with a house of brands, says Eric Hutchinson, co-founder of Nectar parent company, Resident.

GOOD COMPANY » LAUNCH PAD

Kellogg’s, General Mills Are Investing in Their Small Competitors

Small food companies are disrupting big food, but rather than fighting the insurgents and their challenger brands, established brands are investing in them.

GROW » MARKETING

Key Facts About Influencer Marketing

Influencer marketing continues to be a great way to reach customers – but some strategic adjustments may be needed.

GROW » MARKETING

How to Choose Email Marketing Software

Email marketing will never go out of style and finding the right platform is crucial. Here are a few tips to find the best email marketing software for your business.

GROW » MARKETING

How to Sell Products and Services on Social Media

Social media platforms are a great place to spread the word about your business, but many business owners still wonder if social media is worth the investment. Here are some social selling tips.

GOOD COMPANY » THE LEAP

9 Questions for the CMO of Truist SunTrust Bank

The former Apple engineer was steeped in strong branding early on, and is now leading a charge to make people feel less stressed about their money.