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CO— Roadmap for Rebuilding: Perfecting Your Social Media Strategy

Social media is an essential part of a modern business's marketing strategy. Here's how to leverage this tool for greater engagement and deeper customer relationships.

Building Your Social Media Presence

Whether you're creating your first business social media accounts or revamping your existing profiles, there are plenty of ways to optimize your social presence. Here's our expert advice on using social media marketing to scale your business and connect with your customers.

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3 E-Commerce Trends You Need to Know About

The e-commerce industry is expected to reach $4.88 trillion by 2021. Here are three trends that can help you stay ahead of the competition.

Registering A Business With the Federal Government

Registering your business with the federal government enables you to obtain a federal tax ID, trademark patents and tax-exempt status. Here’s how to do it.

YouTube Marketing: An Easy Guide for Small Business

Mastering video marketing on YouTube is a proven method of increasing customer engagement.

CRM Software Predictive Analytics Trends

From predictive analytics to natural language processing, here are three CRM trends you should know about in 2019.

3 Things You Need to Know About Customer Retention

Retaining customers is simpler and more cost effective than obtaining new customers. Here are three things you need to know.

David’s Bridal Post-Bankruptcy Marketing Plan Focuses on Diversity & Millennials

Chief marketing officer Liz Crystal discusses how the wedding retailer is courting millennials and Generation Z by contemporizing the shopping experience and celebrating the diversity of brides.

3 Things You Need to Know About Social Media

Social media trends change so often that it’s hard for the average small business owner to keep up. Here's what you need to know.

One Quarter of Small Businesses Plan to Reinvest in their Enterprises

Small Business Index shows only 27% of owners are increasing investment in their small businesses.

4 SMB Tips for Attracting Top Talent

Recruiting and retaining top talent can be struggle for small and mid-sized businesses. Here's how to attract – and keep – the best candidates in your industry.

Pura Vida Bracelets Utilizes Micro-Influencers to Boost Brand

Celebrity shoutouts are nice, but it’s photography and ‘authentic’ peer-to-peer engagement that’s building a following of devotees for the artisan jewelry brand, Pura Vida CEO Griffin Thall tells CO—.