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Media Kit
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Start. Run. Grow. Marketing Your Brand Digitally

Marketing is a critical component of business success. Here's what you need to know about getting your brand in front of potential customers and adding digital content to your marketing strategy.

How to Market Your Business

Whether you're a brand-new startup or a seasoned business, you'll need to create a solid marketing plan to reach your customer base. These strategies—from writing digital content and recording a podcast to tapping influencers—will help you position yourself as a solution to consumers' current needs.

Featured

Marketing

5 Companies Built on Influencer Marketing

These five relatively young businesses used social media influencers to grow their reach and find a large audience quickly.

Marketing Basics

Marketing

What's the Difference Between Marketing vs. Branding? And Why You Should Know

While there is some overlap in what marketing and branding can do for your company, there are significant differences in their essential functions that you should know.

Marketing

Building a Brand from Scratch? Start With These Tips

Today, it’s more important than ever to create an authentic brand that resonates with your target customers. These tips and tools will help you build a strong brand from scratch.

Influencer Marketing

Marketing How to Find an Influencer to Help Boost Your Word-of-Mouth Marketing
Marketing 5 Easy Ways to Find Influencers to Promote Your Business
Marketing Insider Marketing Tips From Social Media Influencers

Social Media Marketing

Marketing

10 Social Media Trends Small Businesses Should Know in 2023

Prepare your social media plan and budget for the upcoming year with these top predictions for 2023. Be on top of the trends before they happen.

Finance

How to Monetize TikTok

Want to earn money on your TikTok channel? Here’s how to take advantage of TikTok monetization opportunities.

Finance How to Monetize Facebook and Increase Your Social Media Revenue
Finance How to Monetize Instagram: 5 Tips for Entrepreneurs

Starting a Podcast

Marketing 5 Steps to Creating a Successful Podcast
Finance How to Monetize a Podcast
Marketing 6 Streaming Apps to Promote Your Podcast

Marketing Tools

Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business
Marketing 10 Free Marketing Tools for Your Small Business

Measuring Success

Growth Studio

5 KPIs to Measure Your Business’s Marketing Success

Tiffany K. Schreane, marketing and advertising expert and New York-based professor, offers tangible ways businesses can quantify their marketing efforts.

Marketing

How to Measure Content Marketing Success

Tracking the success of your content marketing will help you achieve your goals and demonstrate what customers value most about your business.

Marketing on a Budget

Marketing

7 Ways to Build An Effective Marketing Strategy On a Budget

Make the most of your marketing budget with these high-ROI, inexpensive marketing ideas.

Big Brand Inspiration

Launch Pad Why Hot Startups Like Pura Vida and Cure Hydration Are Getting Big Results From Micro-Influencers
Launch Pad Brands Leverage Authentic Marketing to Court Gen Z
Launch Pad Leveraging the ‘Creator Economy,’ Platforms Like Pinterest and Shutterfly Drive Growth While Helping Entrepreneurs Scale

For more marketing tips

Marketing
Marketing
Marketing
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Flip or Flop Atlanta Stars on How to Build a Business with Your Spouse
Ken and Anita Corsini, the real estate entrepreneurs of HGTV's 'Flip or Flop Atlanta,' discuss their brand, Red Barn Homes, and how they balance business and family.
By: Nicole Fallon

How to Open a Business Bank Account
Having a separate bank account for your business is important for properly tracking your business finances. Here’s how to open a business bank account.
By: Sean Peek

Cash Basis vs. Accrual Basis Accounting
The two most common accounting methods are cash basis and accrual basis. Here are the major differences between the two, and how to choose the right one for your business.
By: Sean Peek

How to Know if You Need CRM Software
When your business grows to a certain point, you’ll want to invest in customer relationship management (CRM) software to help you keep track of your leads.
By: Sean Peek

5 Surprising Uses of CRM Software
Customer relationship management (CRM) tools can do more than just track deals. Here are five additional functionalities of your CRM software.
By: Sean Peek

At Okabashi Brands, Sustainability Has Double Meaning
The Buford, Georgia-based shoe maker drives sales and profitability by blending style and responsible manufacturing practices.
By: Jeanette Mulvey

These Retail Store Trends Are Reinventing How You Shop
An inside look at how retailers are redefining the store experience to woo today’s ever-connected shopper.
By: Barbara Thau

What Is Accounts Payable?
Accounts payable is the tracking of outgoing capital from a business, and is a vital part of a company’s financial statement. Learn the specifics here.
By: Sean Peek

Cashless Commerce is on the Rise
In response to consumers' desires to save time and not rely on cash, more retailers are increasing their technological capabilities to permit more forms of cashless payment.
By: Denise Power

5 Frequently Asked Accounting Questions
Accounting is a crucial part of every business, involving how you record, store and manage your business finances. Here are some common accounting questions answered.
By: Sean Peek

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