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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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How Rent the Runway Thrives on Word-of-Mouth Marketing

RTR's COO explains how ‘good old-fashioned word-of-mouth’ helped the clothing rental company grow from startup to unicorn status.

Neighborhood Goods Looks to Revive Department Store Shopping

CEO and serial entrepreneur Matt Alexander on how the startup is reinventing the traditional model with emerging brands, community events and playful touches.

How Dirty Lemon Is Growing Through Data and Technology

The text-to-order model of direct-to-consumer beverage company Iris Nova vaults its signature wellness brand to new heights today, with plans to invest in other early-stage companies tomorrow.

Interview With Orangetheory Founder Ellen Latham

The 10-year-old fitness chain is a proven hit with millennials and Gen-Xers. Now baby boomers and wellness initiatives could drive a healthy growth spurt.

Interview with Sandals CEO | Expansion & a Culture Shift

Former Hyatt executive Gebhard Rainer discusses the culture shift afoot at its resorts — from a gourmet donut shop to staff that’s been taken ‘off script’ — and why he’s not worried about Airbnb.

Facebook Marketplace Holds New Opportunities for Businesses

Facebook Marketplace is changing how car dealerships, realtors and retailers connect with customers. It’s all about finding consumers where they spend a lot of their time — on social media.

Macy’s Blends Online and In-Store Experiences

The nation’s largest department store chain is using technology to change the way it sells perfume and hoping to improve the customer experience in the process.

b8ta Reinvents How New Product Innovation Debuts in Stores

The 'retail-as-a-service' platform offers nascent brands a foot in the door while bringing new experiences to legacy merchants, like interactive play spaces in Toys ‘R’ Us’ holiday reboot.

Monster.com CEO Plots a Millennial-Focused Comeback

Disrupted by LinkedIn and aggregators like Indeed.com, the online job board is fighting back by investing in tech like artificial intelligence and video ads to enhance and personalize the job hunt.

Interview With Care/of CEO Craig Elbert

The co-founder of the direct-to-consumer vitamin brand discusses his experience with growing and adapting when launching a product that meets a distinctive demand.