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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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Fair Indigo's Bill Bass on Adapting to Changing Consumer Values

In this edition of “The Leap,” Bill Bass, founder of Fair Indigo fair trade apparel, explains how he rethought his brand in response to rapidly changing consumer values.

Instant Pot Founder Robert Wang on the Power of Word-of-Mouth Marketing

In this edition of “The Leap,” Instant Pot inventor and CEO Robert Wang tells CO— why he took the Leap to eschew advertising in favor of word-of-mouth marketing.

Walmart.com’s Marc Lore on When to Take the Risk, Even Without a Safety Net

In this edition of “The Leap” we explore how Lore's advice on interpreting market signals and adjusting strategy even if it feels risky.