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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
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How to Find an Influencer
Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.
How to Write Product Descriptions for an E-Commerce Business
A great product description helps your product stand out and can lead to more sales. Use these tips to write effective product descriptions for your e-commerce business.
How to Promote Your Company Newsletter
You've found an email distributor, formatted your newsletter and written content that appeals to your customer base. Now it's time to to expand your audience.
How to Create a Newsletter for Your Business
You don't want to limit your business emails to promotions and specials. A newsletter is the way to go if you want to reach out further to your customers.
Social Media Giveaways: Best Practices for Small Business
Social media giveaways can be a great way to boost engagement and increase brand awareness, but pay attention when designing your incentives.
How to Boost Engagement on Social Media: Small Business Guide
Brands constantly have to compete for attention on social media. Here’s how to boost engagement with your followers and make your business stand out.
10 Food Truck Marketing Ideas
Loyalty-building, creativity and location, location, location are the keys to driving growth in the deliciously competitive food truck space.
How to Grow Your Business With Self-Investment, Education & Authenticity
Grow with Google coach Mary Rabago discusses the importance of establishing a digital presence to grow your business, tell your story and attract consumers.
Outsourcing Social Media? Here’s What You Need to Consider
If you’re finding it difficult to keep up with your business’s social media needs, it may be time to outsource. Here’s what you need to consider.
How Handmade Business Owners Can Adapt to the Hybrid World
The pandemic has changed the handmade business and encouraged owners to explore a hybrid business model that blends in-person craft shows with e-commerce and social selling.