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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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Easy-to-Use Video Editing Software for Small Businesses
These intuitive video editing tools can help you take your video content to the next level.
Public Relations and Content Marketing: 5 Key Differences
Public relations and content marketing work together but are two very different departments. Here are five differences you need to know about.
Inexpensive Marketing Strategies for Startups
Keep marketing costs down by getting targeting your efforts, re-using your content and taking advantage of technology to automate and promote your business.
How to Hire a Public Relations Firm
Learn the seven steps you should take before hiring a public relations firm.
How to Create a Focus Group to Obtain Business Feedback
Here’s how to use a focus group to learn how people perceive your brand, product or service.
5 Tips to Creating Inexpensive Business Graphics
Learn five simple tips to create inexpensive graphics for your business.
6 Retail Store Layouts That Drive Sales
There are certain retail floor layouts that can elicit positive reactions from customers and drive sales. Here are six for you to consider.
How to Create a Great Social Media Post
Are you looking to grow your brand’s social media presence? Consider these six elements when creating a new post to see a return on investment.
How to Use the 5 Senses In the Retail Experience
Sensory marketing creates a lasting impression on customers that gives brick-and-mortar stores a unique advantage over the online shopping experience.
TikTok for Small Business: How to Develop a Content Strategy
Here are five tips for developing a killer TikTok strategy for your small business.