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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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How to Build an Audience on Substack
As creators flock to Substack, here's how to build an audience of your own that's engaged with and dedicated to your small business.
Companies That Use Substack Well
Substack is a promising, if underutilized, tool that small business owners should explore due to its connected, engaged audiences.
What Is a Brand Community?
A brand community is a key asset in building long-term value for your business. Here’s how to create and foster a brand community.
TikTok Alternatives for Small Business Marketing
With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand's content.
How to Create a Cash Flow Statement for Your Business
Small business owners can use a simple cash flow statement to track financial health and see available funds. Learn how to prepare a statement of cash flows with this guide.
What Is the Difference Between PR and Public Affairs?
Public relations and public affairs overlap in certain areas, but they aren’t the same thing. Let’s explore some of the nuances of both and how they differ.
Tips for SMBs Exhibiting at a Trade Show
Setting up a booth at an industry trade show can present a huge opportunity for your small business. Here are some strategies to make the most of your time.
What to Do if Your Social Media Accounts Are Compromised
See if you can log in to your account, change your password, and follow the steps each platform's support team requires to triage a compromised account.
How to Protect Your Business's Social Media Accounts
Lock down access to your accounts, review your privacy settings, and train your team to avoid phishing and other scams.
4 New Ways Businesses Are Using YouTube
From getting verified to going live, here are a few ways to use YouTube to improve your outreach.