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What Is Inbound Marketing?

Inbound marketing is a strategy that attracts ideal consumers to a product or service by creating content tailored to their needs.

How to Make an Email Marketing Template

Email marketing can boost customer engagement and generate positive ROI, but your email templates need to be strategically structured in order to be effective.

Best Social Platforms for Content Marketing

Each social media platform has different characteristics and its own targeted demographic. Here’s how to decide which content works best for each one.

Tools for Monitoring User-Generated Content

User-generated content is one of the best ways to increase audience engagement on social media. Here are 10 tools that will help you curate and share your content.

Top 8 Business Development Skills

Want to improve your business development skills? Focus on honing these essential traits.

User-Generated Content: How to Use It

With user-generated content, your customers have the potential to be your greatest salespeople — from attracting new clients through positive reviews, to encouraging trust around your brand.

How to Market Your Business With User-Generated Content

User-generated content (UGC) is becoming a popular way for small businesses to connect with consumers while marketing themselves. Here’s how to use it successfully.

What Is a Content Distribution Platform?

If your business does content marketing, you need to choose the right content distribution platforms to reach your target audience.

Examples of Inbound Marketing Campaigns

Many businesses are shifting their attention to inbound marketing efforts. Here are some examples of successful campaigns to inspire you.

How to Use Content Distribution Platforms to Market Your Business

Not all content distribution platforms are created equal. If you’re trying to find the right one, here are seven platforms you can try.