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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024
Sales 5 Smart Ways to Increase Sales in 2024
Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

What Are the 7 Ps of Marketing?
The seven Ps are the framework that makes your marketing plan work.
By: Jamie Johnson

Romantic Small Businesses for Valentine's Day
These small businesses lead with love year-round.
By: Emily Heaslip

What Are Generally Accepted Accounting Principles (GAAP)?
GAAP accounting principles can help small businesses attract investors, go public, or expand.
By: Jessica Elliott

Small Businesses Creating Planners and Guided Goal Books
Scheduling, tracking, and reflecting — these brands design planners and journals to organize important thoughts and objectives.
By: Emily Iverson

How to Apply for a Small Business Loan
Startups and small business owners usually need financing to get going. Here are six types of financing options and how to apply for a loan.
By: Danielle Fallon-O'Leary

Ways to Keep Your Employees Happy in 2025
As the business industry navigates its way through "career cushioning," here are many ways your business can keep its staff members happy and loyal.
By: Miranda Fraraccio

Run a Remote Business Successfully: Tips From Someone Who Has Done It
In this edition of "Ask the Board," we feature Curtis Sparrer, Founder of Bospar, a remote-based boutique public relations agency, to share his tips for other business owners with remote ventures.
By: Anna Baluch

How Passkeys Increase Small Business Cybersecurity
Passkeys offer a passwordless login solution based on digital credentials, such as biometrics or PINs, to eliminate the possibility of unauthorized access.
By: Danielle Fallon-O'Leary

Daily Accounting Checklist for Small Businesses
Keep cash flow top of mind and day-to-day accounting tasks in check with an easy bookkeeping routine.
By: Jessica Elliott

What Is Collateral?
Putting down collateral can make it easier to qualify for a loan, but it can be a risky move.
By: Jamie Johnson

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