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CO— Roadmap for Rebuilding: Scaling a Business

How to Scale Up Successfully

Setting your business up for sustainable growth means developing a strategy to scale your operations. Here's how to build out your team, expand into new markets and manage your business successfully as it grows.

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Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

How a Small Dance Studio Pivoted Online During the Pandemic

Lisa McCabe, founder of Lovely Leaps, believes every child should learn to dance for the fun of it. Here’s how she adapted to virtual classes during COVID-19.

How Pet Products Company Chewy Is Repositioning Its Brand

A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.

TikTok Marketing: 8 Strategies Small Businesses Can Try

TikTok can be an excellent platform for building brand awareness and bringing in new leads and customers. If you’re not sure how to use TikTok, here are eight companies that will inspire you.

How to Start a Podcast: Small Business Guide

An effective podcast generates additional revenue streams for your business and opens a new engagement channel with your customers.

How to Use Instagram Stories to Promote Your Business

Using Instagram Stories is the best way to beat the algorithm and build more engagement with your followers. Learn six ways you can use Stories to promote your business effectively.

Why Mentorship is Important for Small Business Owners

Reflecting on personal experiences and mentoring with intention are key to the growth of entrepreneurship.

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

Turning Your Creativity Into a Craft Business

If you have an artistic side, you might be able to parlay this creativity into a money-making craft. Here are 10 handmade business ideas that could spark a new business venture in your life.