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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
How the Pandemic Changed the Fitness Industry
New habits formed over the last year that impact where people workout, how they’re exercising and what they’re wearing.
Experts Discuss Pandemic-Spurred Business Opportunities
Consumers are spending big dollars at neighborhood stores, as brands bond with customers via virtual events — business boons that would have been inconceivable pre-pandemic.
How Virtual Events Have Changed In-Person Business Conferences
In-person events were decimated in 2020 due to COVID-19, but many conference organizers are optimistic about the enthusiasm for their return.
How 4 Buzzy Startups Scored Funding Windfalls
These founders beat the odds when it comes to startup funding
Social Commerce Drives Sales for Brands Across Consumer Sectors
Many brands are enticed by the potential sales promise of social commerce like livestream events and digital product drops, particularly since the pandemic pushed so much shopping online.
Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales
Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.
Pandemic Consumer Trends: Hyper-Local Commerce & Small Brands
The crisis whet consumers’ appetite for local stores, on-demand dining concepts and Instagram-discovered startup brands — and marketers are heeding their call.
Direct-to-Marketplace Selling: A Big Opportunity for Small Business
Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.
Using TikTok to Drive Sales: Tips for Startups and Small Businesses
Small businesses are leveraging the video-sharing app to assert their authenticity, uniqueness and create new ‘brand communities.’
Experts Discuss Emerging Startups Ripe for Long-Term Growth
How disruptors in retail and real estate to gaming and branding are serving a shifting consumer economy and leaning into business trends that are poised to stick.