READ NOW: HOW TO APPLY FOR SMALL BUSINESS TARIFF REFUNDS
Good Company

Launch Pad

Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.

Latest

Working Late? You’re Not Alone

You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.

Sign Up
Latest—

How 3 Brands Are Capitalizing on Post-COVID Living Trends

Disruptors Fernish, AptDeco and Guest House tapped their rental, resale and home-staging business models to fuel newfound growth.

How Brands Use Tech to Facilitate Order Management & Reduce Labor Costs

As e-commerce sales surge, B2C and B2B businesses are automating ordering tasks, freeing up employee time for customer service, social media marketing and more.

Marketers From CVS to Startup Geenie Take on Mental Wellness

As the pandemic taxed consumers’ emotional health and compromised their self-image, retailers and brands are embracing more inclusive and authentic representations of beauty.

Indoor Farming Businesses Meet Growing Demand for Local Produce

High-tech greenhouse startups are supplying crops to local supermarkets and restaurants as consumers increasingly crave locally grown food.

Top Trends Shaping the Post-Pandemic Consumer

Consumers today have more ways to shop, more money to spend and want stores to share their values.

Preventative Care Emerges as Lucrative Niche in Booming Pet Business

Pet products reached $100 billion for the first time amid increased ownership during the pandemic, driving up sales of health monitoring cat litter to CBD-infused dog treats.

How Data Is Helping Brands Recover Millions Lost to Product Returns

Retailers are leveraging analytics to optimize their product design and merchandise mix, aiming to mitigate the $106 million cost incurred every year when shoppers return goods.

How Brands Turned Pandemic-Fueled Trends Into New Business

Startups to big legacy brands are offering consumers more buy now, pay later buying options to delivery-only dining concepts to uncork new revenue streams.

Hospitality Industry Monetizes the Work-From-Anywhere Trend

Hotels and startups are expanding programs that cater to remote workers with office for a day, extended stay and work, learn and play options.

Unexpected Tips for Growing Your Business

Executives from S’well, Jersey Mike’s, Verizon and Toshiba share insights on the seemingly questionable strategies that yielded tangible benefits for their companies and customers.