Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Facebook Expands Small Business Solutions
The latest tools unveiled by the social media network focus on connection, communication and converting potential leads into customers.
Delivery-Only Model Drives Newfound Business for Restaurant Brands
Building on a pandemic-fueled trend, brands including Brinker, Denny’s and Applebee’s expand off-premises dining with new ‘virtual’ concepts that are churning sales and fattening profit margins.
How 3 Startups Landed Distribution at National Retail Chains
A behind-the-scenes look at how organic baby food brand Raised Real, beauty retailer Luxie and Café Femenino Coffee broke into big retail.
These 3 Innovative Brands Are Disrupting the Floral Industry
The pandemic caused demand for flowers to blossom. Here’s how three startups, and one legacy brand, are finding new ways to deliver.
How Technology Is Powering Holistic Nutrition Trends
'Functional' foods gain pandemic-fueled traction, as retailers such as Kroger, Thrive Market and Walgreens move to deliver personalized wellness in the grocery aisle.
Brands Rethink Pricing Strategies to Boost Profits
Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.
How These 3 Brands Turned Pandemic-Prompted Innovation Into Sales
Executives from Clorox, Thinx and Zenni Optical share how the crisis forced product launches and strategic pivots poised to inform business long-term.
How Brands Are Using Customer Social Content to Drive Sales
Companies are learning their customers can be their best salespeople.
Marketing Tactics That Help Businesses Win Customer Loyalty
For businesses seeking to turn consumers into devotees, next-gen loyalty trends incorporate brand values, experiential rewards and forge emotional connections.
How the Pandemic Has Changed Consumer Habits
Health concerns drove work, entertainment and shopping online, and convenience may make it all stick.