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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Why Marketers Are Embracing Targeted Direct Mail
Businesses leverage next-gen technology to create personalized physical mailings to cut through email clutter and boost customer retention.
Holiday Shopping 2020: Consumer Trends & Retailers’ Response
This year the holiday season will start earlier and require merchants to overcome shipping and supply challenges and find new ways of connecting with shoppers.
Retailers Bet on Virtual 'Shoppable Moments' to Drive Holiday Sales
Marketers will leverage contactless shopping solutions to livestreamed events to woo cautious consumers during the biggest selling season of the year, PSFK trend experts say.
FIT:MATCH & Brookfield Properties Team Up to Eliminate Dressing Rooms
Full-body ‘scanning studios’ promise apparel shoppers the perfect fit — and a touch-free experience that holds newfound appeal amid COVID-19.
5 Consumer Buying Habits Resulting From COVID-19
Nicole Collida, senior vice president of Nielsen, reveals how a company's staying power can hinge on serving the nuanced shopper mindsets and buying habits birthed by COVID-19.
Pandemic-Led Innovations Are Changing the Way Businesses Operate
Companies are turning to startups and tech firms for health screenings, contactless entry and other solutions needed to resume business.
Text-Based Commerce Surges Amid COVID-19 Pandemic
Creating and maintaining a subscriber list is key to personalized, text-based marketing that drives business.
How the Pandemic Will Influence Future Consumer Spending
The pandemic has made wellness and conscious capitalism related trends that will inform what we buy in four critical ways, says futurist Emma Chiu, global director of Wunderman Thompson Intelligence.
Schnucks Utilizes Technology to Meet Demand for Locally Sourced Food
As consumer demand for locally sourced food grows amid the pandemic, the supermarket chain is leveraging a digital market to bring produce from small farmers to its stores.
Fidelity and Impax Discuss Growing ESG Investment Trend [Interview]
ESG funds — investments based on environmental, social and corporate governance goals — are continuing to grow during the pandemic.