Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
Angel Investors Focus Funding on Women-Owned Businesses
Berry tells CO— that backing startups marks her "second act in life."
Authentic Messaging and Independent Makers Drive Greeting Cards' Next-Gen Relevance
The greeting card market is thriving with expanded and unconventional messages and unexpected audiences who have jump-started a new era and won millennials' loyalty.
How These Franchise Entrepreneurs Built Multimillion-Dollar Businesses
Operators of Supercuts, PuroClean, and Urban Air Adventure Park share how they built franchises from the ground up that are now $15 million to $700 million businesses.
Trend Forecasters on the Consumer Trends Impacting Business
Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.
How Food Giants Like Whole Foods and DoorDash Find Innovative Brands by Running Accelerators
Programs that offer industry education, resources, and networking can provide all-important access to product shelf placement.
Let's Get 'Phygital': Fitness Centers Boost Membership via On-Site Virtual Classes from Martial Arts to Barre
Remote-led sessions offer variety, flexibility, and community for health-and-wellness-conscious consumers.
Holiday Shopping Marketing Trends Predict 2026 Retail Trends
A bifurcated economy, social commerce, AI, and support for small businesses are all influencing holiday shopping, reflecting the trends poised to shape consumer spending next year.
Experts Share Proven Ways to Fight Retail Theft This Holiday Season
Retailers may consider a range of tactics to deter shoplifting, from visible cameras to employee training to AI.
3 Entrepreneurs on Building Million-Dollar Businesses
Entrepreneurs who've crossed the million dollar sales mark share tips on how they beat the odds.
Indie Game Companies Seek Growth Opportunities with Social Media Platform
Advances in technology and a consumer craving for heightened communal experiences drive innovation in multiplayer gaming for brands including Rune, Innersloth, and Loftia.