Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Companies Embrace Tech to Hyper-Personalize Travel Experiences
Companies From Hilton Hotels to Vail Resorts and United Airlines are allowing customers to personalize their own experiences.
Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon
How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.
How Three Startups Scored Millions in Funding
The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.
Trend Forecasters on Four Key Consumer Trends Set to Impact Business in 2024
Trend analysts examine overarching changes in consumer perspectives, tech innovation, and brand strategies to help businesses proactively position themselves for sustained success throughout the year.
Why Google, Amazon, and Other Businesses Are Launching Accelerator Programs to Help Women-Led Startups
To help women entrepreneurs succeed, companies offer assistance and financial support to get their ventures off the ground.
How Laundry Disruptor Rinse Supports Brick-and-Mortar Small Businesses
Rinse founders and college friends Ajay Prakash and James Joun are tapping into technology to help make getting laundry done less of a hassle.
How Mark Cuban and Amazon's Online Pharmacies Unlock Growth Opportunities for All
Execs from the e-commerce giant and startups Cost Plus Drugs and Hims & Hers, on driving growth via partnerships, an expanded range of healthcare offerings, and digital convenience.
How Holiday Spending Will Shape Retail in 2024
Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.
Top Executives Share Best Advice from Mentors
Top business leaders on the mentoring that helped shape how they lead, but also how they make critical business decisions that inform their companies’ strategies and purpose.
Meta, Google, and Shopify Execs Share AI Sales Tools for 2024
AI-enhanced commerce exploded this holiday season, giving merchants new ways to sell and changing how consumers shop.