Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Gen Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
How 3 Startups Landed Funding Windfalls
The founders of the companies behind AI-enhanced personal assistant Duckbill, Harbor baby monitors, and the OneRail last-mile delivery service share strategies that helped them secure funding that’s helping grow their businesses today.
Salesforce, Intuit, and ADP Execs on AI-Powered Solutions Designed to Fuel SMB Growth in 2025
Streamlining everyday tasks using automated agents allows companies to focus on other areas of their business, executives told CO—.
Key Solutions Retailers Are Focusing on to Drive Growth This Year
Brands and merchants are heading into the new year worried about prices and making the right decisions about AI adoption.
Angel Investors Focus Funding on Women-Owned Businesses
Berry tells CO— that backing startups marks her "second act in life."
Authentic Messaging and Independent Makers Drive Greeting Cards' Next-Gen Relevance
The greeting card market is thriving with expanded and unconventional messages and unexpected audiences who have jump-started a new era and won millennials' loyalty.
How These Franchise Entrepreneurs Built Multimillion-Dollar Businesses
Operators of Supercuts, PuroClean, and Urban Air Adventure Park share how they built franchises from the ground up that are now $15 million to $700 million businesses.
Trend Forecasters on the Consumer Trends Impacting Business
Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.