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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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Soles4Souls CEO: Eliminating the Middle Man Is Good for Small Business

With a business DNA baked into its model, like its DSW deal, the footwear nonprofit transforms its supply chain to embrace partners who can’t pay fast, but whose direct impact matters more.

Here's How Madison Reed Is Disrupting the Haircare Industry

With a new Ulta deal, Madison Reed founder Amy Errett continues to capitalize on the haircare market by focusing on the ‘why’ instead of the ‘what.’

How RV Rental Platform Outdoorsy Became the 'Airbnb' of RVs

How the RV rental platform is monetizing the traveler’s appetite for on-the-go adventures worldwide.

David’s Bridal Post-Bankruptcy Marketing Plan Focuses on Diversity & Millennials

Chief marketing officer Liz Crystal discusses how the wedding retailer is courting millennials and Generation Z by contemporizing the shopping experience and celebrating the diversity of brides.

Pura Vida Bracelets Utilizes Micro-Influencers to Boost Brand

Celebrity shoutouts are nice, but it’s photography and ‘authentic’ peer-to-peer engagement that’s building a following of devotees for the artisan jewelry brand, Pura Vida CEO Griffin Thall tells CO—.

Why Major Food Retailers Are Offering Meal Kits in Grocery Stores

Online subscription meal kits were supposed to disrupt supermarket retailing, but instead they’re moving into grocery stores.

Under Armour Uses User-Generated Content in E-Commerce Strategy

Why the $1.4 billion sportswear brand is weaving customer reviews and Instagram stories into its e-commerce site.

Uber Focuses on Safety with Former State Police Officer in Leadership Role

Tracey Breeden’s 15-year career in law enforcement is called into play as head of global women's safety and gender-based violence programs.

Airbnb for Work Expands to Include Non-Business Travelers

Head of Airbnb for Work, David Holyoke, reveals its plans to include those who do not travel for work with a variety of spaces where business professionals can collaborate and grab some R&R, too.

Brandless Founder Tina Sharkey: Build Relationships in a Virtual Business

After building vast online communities including iVillage and Baby Center, Tina Sharkey, is determined to grow the e-commerce household goods startup into a gathering place for exchanging ideas.