How to Make Money on Facebook: Top Monetization Strategies for Small Businesses

Learn how to monetize Facebook by selling products or services and getting paid for content or audience engagement. The best path for your company depends on your business model and goals.

This guide explains how to make money on Facebook step by step, from meeting eligibility requirements to tracking results. See how much you can earn and explore growth strategies to increase your social media revenue.

Does your page qualify? Facebook's monetization requirements explained

Check Meta’s eligibility criteria before learning how to monetize a Facebook page. Starting with this step helps you build a strategy that complies with Facebook’s monetization requirements. All Facebook Pages, events, groups, and profiles in professional mode must follow Facebook’s partner monetization policies and content monetization policies.

Meta’s monetization requirements specify that:

• Profiles and pages must represent a registered business or real person and be active for at least 30 days.
• You can only earn money on Facebook content that you created, helped create, or that features you or your business.
• Content should be original or meaningfully transform or add value to reposts of others’ videos, photos, or text posts.
• Facebook may deprioritize or demonetize reposts with minor edits, stitching (combining other people’s video clips with yours), and videos that merely describe what’s happening in the content.
• Accounts must adhere to community standards by avoiding content that violates copyrights; is deceptive or spam-laden; or promotes hate, violence, or illegal activities.
• Facebook may reduce or restrict monetization of content that exploits social or political issues, death, illness, injury, abuse, or destructive events for commercial purposes.
• Engagement must be authentic, which means you can’t repeatedly post identical content across your managed pages or pay others or use fake profiles or bots to share content.
• You can’t monetize videos with one fixed image, slideshows of images, looping videos, content that’s mostly images with overlaid text, or image polls that ask people to react to a question.

Each monetization program has specific requirements, and Meta continually evaluates follower growth, engagement, and content quality. Breaking Facebook’s terms of service, community standards, or other policies can trigger penalties or demonetization. Plan a small business Facebook strategy with these rules in mind and prioritize monetizable content to maximize earnings.

8 ways to monetize Facebook and increase revenue

Earn money on Facebook through direct and indirect methods, including ad revenue, audience support, product sales, partnerships, or affiliate commissions. Combining different methods helps you reach more viewers and increase income. However, like YouTube multichannel networks, some Facebook tools take a percentage of sales or revenue.

Keep in mind that many small businesses only make a few hundred dollars when they monetize a Facebook page. Higher earnings require niche audiences, 10,000 or more engaged followers, and consistent video output. Compare the following monetization programs.

Creator Fast Track

Creator Fast Track launched in March 2026. It’s geared to new or returning Facebook creators who have an established presence on Instagram, TikTok, or YouTube. The three-month program guarantees payouts when you post 15 eligible reels (including those you’ve previously shared on other platforms) across 10 separate days each month.

Joining Creator Fast Track gives you immediate access to the invite-only Facebook Content Monetization program. Along with getting paid for posting reels, Facebook boosts your reach to help build your following faster.

• Best for: established Instagram, YouTube, or TikTok creators.
• Eligibility: You must live in the United States, Canada, the United Kingdom, or Australia; be 18 or older; haven’t posted a Facebook reel in the past six months; have an Instagram, TikTok, or YouTube account with at least 20,000 followers and 30,000 video views in the last 60 days; and meet monetization rules.
• Potential earnings: $100 to $450 monthly (20,000 to 99,999 followers); $1,000 monthly (100,000 to 999,999 followers); $3,000 monthly (1,000,000 or more followers).

Facebook Content Monetization program (beta)

The Facebook Content Monetization program pays creators a share of ad revenue for eligible reels, text posts, stories, and photos. It launched in 2024, merging in-stream ads, ads on reels, and performance bonus programs into a single framework.

Of the nearly $3 billion paid to creators in 2025, Facebook reported that reels earned 60%. However, Facebook doesn’t disclose how it chooses creators for the invite-only program or calculates performance-based payouts.

The payout model considers qualified views, watch time, and engagement (likes, comments, or shares). Express interest in the program by submitting a form from your professional dashboard.

• Best for: avid Facebook users with consistent posting schedules and high engagement.
• Eligibility: invitation-only for page or pro mode profiles that comply with monetization rules; eligible content includes reels (at least 10 seconds in length), text posts, photos, and stories (minimum of five seconds).
• Potential earnings: a few bucks to hundreds of dollars per post.

Facebook Stars

Set up Facebook Stars to monetize eligible live broadcasts, reels, on-demand videos, photos, and text posts. When enabled, viewers can click the star icon to “tip” the creator. Meta pays 1 cent per star, so you earn $1 per 100 stars. Meta processes your payout when you accumulate 10,000 stars ($100).

Facebook Stars is easier to qualify for than other performance-based tools. It works especially well for those who personally connect with fans through Q&A sessions or live broadcasts.

• Best for: digital creators and video streamers with engaged communities.
• Eligibility: Facebook page or professional mode profiles; 500 followers for at least 30 consecutive days; compliant with partner monetization policies.
• Potential earnings: $100 per 10,000 stars.

Facebook Fan Subscriptions

Activate Facebook fan subscriptions to earn recurring revenue by offering exclusive content, perks, or professional support. This monetization method lets you create an experience that fits your audience, whether that’s an exclusive group with first dibs on hot-selling items or a weekly wellness podcast for female entrepreneurs with daily motivational prompts.

You can customize subscription pricing (99 cents to $99.99 monthly) and let followers sign up through reels and stories. However, Facebook does not guarantee 100% payout. According to its Fan Subscription Creator Terms, creators receive a revenue share (an estimated 70%) after Meta deducts fees, third-party charges from Google or Apple, and taxes.

• Best for: professional coaches, podcasters, and niche businesses.
• Eligibility: pages with 10,000 followers or 250 (or more) return viewers and either 50,000 post engagements or 180,000 watch minutes in the last 60 days, comply with content and partner monetization rules and fan subscription creator terms.
• Potential earnings: With a $4.99 subscription, creators could earn $174.50 per 50 supporters.

Branded content and sponsorships

Monetize your Facebook page by partnering with brands for paid promotions. To find partnerships, you can reach out to brands, join third-party marketplaces, or participate in Meta Creator Marketplace. When sharing sponsored content, you must add the paid partnership label to Facebook and Instagram posts.

• Best for: businesses that partner with brands for digital marketing campaigns.
• Eligibility: Facebook Pages or profiles in professional mode, comply with monetization rules and branded content policies.
• Potential earnings: $50 to over $1,000 per post.

Affiliate marketing on Facebook

Establish affiliate partnerships to earn commissions from third-party brands for every lead or sale. You can put affiliate links in posts, reels, photos, videos, and comments. Affiliate marketing on Facebook can be a good source of passive income, especially when recommending products or services that truly help your customers.

Expand your reach using Facebook’s Creator Assistant tool. It can surface top posts and interesting topic angles. Being purposeful with link placement can prevent your content from coming across as spammy.

• Best for: Facebook groups that focus on wellness, finance, or home improvement.
• Eligibility: Facebook Page or professional mode profile; be at least 18 years old; comply with all rules, including branded content policies; register for available affiliate programs; meet individual program requirements (Amazon requires 5,000 followers, while Temu and eBay call for 1,000).
• Potential earnings: a few hundred dollars to thousands monthly, depending on audience size and commission rates.

Facebook Shop

Set up and customize a storefront in Commerce Manager to manage physical product sales across Facebook and Instagram. Customers browse items online and check out via your website. Enabling Facebook Marketplace as a sales channel can boost your reach. Facebook Shop supports a catalog, product collections, and Shopify integrations.

• Best for: retailers with an e-commerce website.
• Eligibility: comply with Meta's commerce policies, commercial terms, seller agreement, and other rules and standards; have an online store or product catalog.
• Potential earnings: dependent on daily and monthly traffic, product prices, and net earnings after your shipping and item costs.

Facebook Marketplace and buy‑and‑sell groups

Make money on Facebook Marketplace and buy-and-sell groups by selling refurbished items and secondhand goods. These community-driven channels generate direct revenue from physical product sales. With performance insights, you can optimize Marketplace listings by posting during high-activity times and pricing items competitively.

For listing management on the go, download the Seller app. Meta launched the dedicated mobile app for Facebook Marketplace sellers in July 2026. Artificial intelligence tools populate titles, descriptions, and categories. You can create and manage listings, message buyers, and track orders.

• Best for: individuals who refurbish, upcycle, or resell used goods.
• Eligibility: be 18 years or older, follow Meta’s community standards and commerce policies, comply with rules in buy-and-sell groups.
• Potential earnings: active sellers can earn $50 to $800 or more weekly.

How to monetize Facebook, step by step

Set up monetization on Facebook by onboarding with eligible tools, working toward program qualification, or adding affiliate or branded content. With the right strategy, you can build relationships with customers and find new leads. Follow the steps below to learn how to monetize a Facebook page.

Step 1. Check Facebook monetization eligibility.

To see if your page qualifies, go to Meta Business Suite on a computer or your professional dashboard from a mobile device. Tap “Monetization” to view eligible programs. Review commerce policies if you want to earn money on Facebook Marketplace or open a shop.

Follow these steps to check Facebook monetization eligibility:

• Open Meta Business Suite for pages or your professional dashboard for profiles.
• Tap the “Monetization” tab to see eligible tools.
• Click on “Monetization Programs” to review criteria or learn why you don’t qualify yet.
• Review your account for policy warnings. 

Step 2. Choose your Facebook monetization strategy.

Decide how you will earn money on Facebook, then activate monetization tools and set up payments. When comparing options, look for revenue models that align with your business goals. For example, an online retailer might open a Facebook Shop, while a local shop owner posts on Marketplace.

Both types of sellers could increase sales through live or on-demand product demonstrations. On the other hand, trusted service professionals may partner with vendors to make money on Facebook by sharing tips and tools with their audience.

Step 3. Plan content around your audience and revenue streams.

Consistent, original content that resonates with your targeted audience can make more money on Facebook in the long run than one-time viral posts. A short visibility boost from people who don’t need what you’re selling may not translate into sustainable income. Guiding qualified leads to your revenue streams does.

In addition, Facebook rewards originality and may pay less or nothing at all for highly consumable yet less original stitched clips or voiceover videos. Put your effort into tactics that position your brand as an authority, build trust, and grow your Facebook audience.

Try these tips to develop an effective social media content strategy:

• Target trends that matter to your audience. Allow for flexibility in your content calendar so you can pivot to high-interest topics or top-performing content styles quickly. For inspiration, ask Facebook’s creator assistant for fresh ideas.
• Focus on engagement strategies. Produce interactive content such as weekly prompts, polls, live Q&A sessions, or member spotlights. These formats can increase engagement, leading to higher trust and more conversions.
• Monetize Facebook reels. Boost Facebook video revenue by adding subtitles to improve accessibility and convey your message to users who watch videos with the sound off. Also, insert keywords naturally into image and video titles, captions, and descriptions.
• Build offers from audience feedback. Convert online views into sales by reading comments and DMs (direct messages) to learn more about your audience. Use their questions or feedback to generate content ideas and digital products.
• Test different content formats, video lengths, and posting times. Track metrics and get insights from the creator assistant to understand why certain posts performed better than others. 

Step 4. Set up tools to track and optimize Facebook revenue.

Use tools to track Facebook revenue and find bestselling products to promote or high-converting posts to pin to your page. Double down on formats that perform well and cut what doesn’t.

Use the following tools to monitor social media analytics:

• Meta Business Suite: See whether your reels hook fans within three seconds and how often people come back to view your content. The business suite also displays audience information, including where viewers find your videos and posts.
• Meta Ads Manager: Explore real-time performance data to measure conversion rates, cost per action, and return on ad spend. You can create reports and explore insights about campaigns, products, and your audience.
• Third-party analytics and monitoring tools: Evaluate page-level metrics, track competitors, and manage content. Google Analytics can monitor website conversions and referral traffic. Other tools like Planable, Keyhole, or Rival IQ offer user-friendly interfaces and robust reporting features.

Common pitfalls to avoid when monetizing social platforms

Stay away from shortcuts when monetizing Facebook, Instagram, and other social platforms. Clickbait or low-quality content doesn’t increase customer trust or satisfy algorithms. In fact, these tactics could result in demonetization or suppression. Review your social media strategy to ensure it follows the rules and maximizes revenue across channels.

Watch for monetization mistakes, such as:

• Violating platform policies. Copyright strikes and fake followers can disqualify you or get you banned. Review platform policies and confirm that your content meets the standards.
• Going on autopilot. Likes and follows aren’t enough to earn money on Facebook. You must reply to comments and interact regularly.
• Ignoring your bio. If your social media bio doesn’t state who you help and what you do, people won’t take action. Clarify your offer and tell visitors what to do next.
• Constantly promoting your brand. Nonstop sales pitches feel like spam on social networks, eroding trust and reach. Offer value first and occasionally share promotional content.
• Being unoriginal or repetitive. Some social media platforms penalize brands that fill feeds with duplicative content. Repurpose digital assets instead of using the same thing over and over.
• Trying too hard to go viral. Over-optimizing for reach while ignoring buyer intent might boost views but not revenue. And Meta doesn’t reward irrelevant hashtags, so only use them when it makes sense. Clear call to actions and authentic content build trust.
• Relying on one platform. Channels shut down and algorithms change. Always build owned media assets, like email lists, and use multiple monetization methods and platforms.

How to leverage Facebook groups for monetization

Monetizing Facebook groups can increase social media revenue while improving audience engagement. Use them to support clients, generate leads, or grow your brand.

Get the most out of your group by pinning important information in the Featured section and creating searchable knowledge bases (Facebook guides) to organize posts, videos, and tutorials. Pairing affiliate links with product reviews, tutorials, and curated recommendations can boost Facebook video revenue and sales of physical items.

Here are a few ways to make money with Facebook groups:

• Subscription groups: Niche-focused groups solve one problem and focus on one customer persona, like DIYers, local business owners, or software users. Provide premium content and limited time offers to earn monthly fees.
• Coaching communities: These collaborative forums facilitate networking, peer-to-peer learning, and support. Monetize group programs through paid memberships and one-on-one sessions or through affiliate marketing on Facebook.
• Business or product launches: Pop-up or beta-test Facebook groups turn early adopters, influencers, and loyal customers into brand advocates. Launch your startup or test new products by sharing unboxing and how-to videos, as well as demo reels.
• Lead nurturing: Using lead magnets, move prospects from interest to purchase. Ask onboarding questions to gather email addresses for your customer relationship management software and build sales funnels using live events on and off Facebook.

How to track and measure your Facebook monetization performance

Connect your earnings to content performance and audience behavior to understand what’s working and how to increase revenue. Start with Facebook monetization insights in your dashboard, then plan your next steps.

• Review performance weekly. Identify the five highest-earning posts and compare their topics, formats, length, hooks, and publishing times. Check qualified views and earnings rate to see if one or both impacted your revenue.
• Track business metrics: Use tagged links to distinguish traffic and sales generated by individual posts or campaigns. Tie leads and purchases to content and calculate the average order value and affiliate commission.
• Monitor post and video-level insights: Meta Business Suite shows minutes viewed, three-second views, reactions, comments, shares, and more. The creator assistant can summarize performance and help you find trends in your data.

For small business owners, maximizing every metric isn’t always possible. Instead, focus on finding the content that consistently produces qualified views and revenue. By analyzing the qualities of top-performing posts, you can learn how to create similar content without sacrificing originality.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.